(sonla.gov.vn) In 2023, the total number of visitors to Son La is estimated at 4.5 million people, exceeding the same period of the previous year by more than 36%.
In 2023, the number of tourists visiting Son La is estimated to reach 4.5 million.
Son La province has identified sustainable tourism development and product diversification as key economic sectors, striving to make tourism a leading industry by 2030. The province is actively promoting tourism, promoting Son La tourism, and strengthening the management and implementation of tourism development plans to ensure consistency and suitability to the specific conditions of each locality. According to the Provincial People's Committee, there are currently 611 tourist accommodation establishments in the province, including 8 hotels with 3 stars or more, and the rest being guesthouses, homestays, and other types of tourist accommodation. In 2023, the total number of visitors to Son La was estimated at 4,500,000, an increase of over 36% compared to the same period last year; revenue was estimated at 4,700 billion VND, an increase of over 58% compared to the same period last year.
In 2023, tourism activities in the province continued to recover positively. Three tourism development projects continued to be implemented, including: the project "Developing Moc Chau National Tourist Area to meet the criteria for recognition by 2025"; the project "Orientation for the development of the Son La hydroelectric reservoir area into a national tourist area, 2022-2030"; and the project "Developing Quynh Nhai district into a provincial-level tourist area, 2021-2030". Tourism promotion and marketing efforts were given attention and implemented through various forms such as: advertising on VTV3; the Northwest Culture and Tourism Week event in Luang Prabang province, Lao People's Democratic Republic; and the "Colors of Son La - Northwest" tourism event in Ho Chi Minh City. Successfully organized the Son La Provincial Cultural Tourism Festival, themed "World's Leading Regional Natural Destination," at the Moc Chau National Tourist Area in 2023… Promoted and implemented trade promotion activities, advertising Son La province's products to many localities nationwide and internationally. Participated in the 20th China-ASEAN Expo (CAEXPO 2023) in Nanning City, Guangxi Province, China; attended the 29th China-Vietnam International Trade Fair (Pingxiang); successfully organized the first Son La Coffee Festival in 2023, leaving a deep impression and attracting hundreds of thousands of people and tourists; supported people and businesses in promoting and selling agricultural products on e-commerce platforms;… contributing to the consumption of all agricultural products in the province, although there were still instances of agricultural product rescue efforts.
Diep Huong