Mong people embroidering brocade in Hang Tau take photos with tourists.

The event will take place over five days from June 19-23, 2025 at the East Sea Park in Da Nang City. The art program “Colors of Son La” will feature Thai dances, songs and dances of the Mong and Dao people.

Some geographically significant specialties of Son La such as Moc Chau tea and plums are also available at booths introducing OCOP products.

The leaders of Da Nang city also reserved a lot of outdoor space at the East Sea Park for Son La tourism businesses to introduce and promote their products to tourists. In addition, the two localities jointly organized a promotion conference to find a way to link products in the future, solving the need for "even customers" between seasons.

Endless tea hills in Moc Chau.

According to Ms. Hoang Ngan Hoan, Provincial Party Committee member, Director of the Department of Culture, Sports and Tourism of Son La province, the event is an opportunity for the two localities to cooperate, attract investment, and link up for development in the coming time.

Son La has the advantage of tourism products based on pristine nature with resources from ethnic minority villages that have not been commercialized such as Hang Tau (in Moc Chau), Ngoc Chien (in Muong La). At the same time, Moc Chau plateau with endless tea hills, old plum forests blooming with white flowers in the middle of spring, or orange gardens, rose gardens full of ripe fruit at the end of winter attract tourists who like to "check-in" and enjoy the cold air of the mountainous region.

"Museum of Mong people" built by Mong people themselves.

Meanwhile, Da Nang – one of the capitals attracting the most international tourists in the country has experience in implementing professional international reception services, or implementing travel services, operating restaurants and hotels that meet international standards. Da Nang will share its operating experience with units from Son La.