VHO - With meticulous investment, unique content, and a far-reaching message, "Colors of Son La" is expected to become a landmark event connecting the Northwest region with the sea, leaving a deep impression on the people and tourists in Da Nang.
The "Colors of Son La" art program will take place at 7:00 PM on June 22nd at Bien Dong Park, Da Nang City, promising a vibrant artistic space steeped in the cultural colors of the Northwest highlands..
Through the "Colors of Son La" program, tourists and locals will have the opportunity to "travel" to the culturally rich land of Son La through unique folk art performances, vibrant traditional costume displays, and distinctive cultural experiences.
In particular, the public will have the opportunity to immerse themselves in the Unity Dance and enjoy the Thai Xoe Dance - a UNESCO-recognized intangible cultural heritage of humanity.
Beyond the art stage, within the framework of the Da Nang Enjoyment Festival 2025, taking place from June 19th to 23rd, 2025, Son La province will also showcase its unique cultural and tourism space with a series of activities reflecting the highland culture: experiencing the Dao ethnic group's bell dance, the Mong ethnic group's Tha Khenh dance, bamboo pole dance, throwing the ball, the Tang Cau ritual, and the Han Khuong space of the Thai ethnic group...
In addition, there will be a space to showcase OCOP products, tourism products, and distinctive Son La cuisine, along with a Son La - Da Nang tourism promotion conference and programs to survey and connect tour routes between the two localities.
The art program "Colors of Son La" will take place at 7:00 PM on June 22nd at the East Sea Park, Da Nang City.
The event also marks a concrete step in realizing the Memorandum of Understanding on cooperation between the Standing Committee of the Son La Provincial Party Committee and the Standing Committee of the Da Nang City Party Committee for the period 2021-2025, opening up opportunities to strengthen linkages in tourism development, cultural exchange, and promoting the value of national identity.
Through the "Colors of Son La" event, Son La province hopes to spread the image of the majestic Northwest region and its friendly, hospitable people to the people of Da Nang in particular and Central Vietnam in general.
At the same time, the initiative promotes the brand of "World's Leading Nature Destination" for outstanding tourist areas such as Moc Chau, Son La hydroelectric reservoir, Ta Xua, etc.; attracting investors, travel businesses, and tourism cooperatives, thereby creating momentum for the development of the tourism industry in a professional, distinctive, and sustainable direction.