On the evening of June 22, 2025, in Da Nang city, the art program "Colors of Son La" organized by the People's Committee of Son La province took place within the framework of the tourism event of the same name. With unique performances, the program brought a brilliant art space, imbued with the cultural identity of the Northwest highlands, contributing to introducing and spreading the beauty of Son La land and people to the public in the Central coastal region.
Art program “Colors of Son La”. Photos in the article: Pham Trieu – T.Ngoc.
The art program was invested in and elaborately staged, bringing visitors a vivid experience of the unique cultural features of Son La. Outstanding performances such as the Ket Doan dance, the Thai Xoe art, a representative intangible cultural heritage of humanity recognized by UNESCO, along with unique performances such as the bell dance of the Dao people, the Tha Khenh dance of the Mong people, the Sap dance, the Con throwing, the Tang Cau ritual and the Han Khuong space of the Thai people... vividly recreated the rich cultural life of the ethnic groups of Son La.
According to Ms. Trang Thi Xuan, Permanent Vice Chairwoman of Son La Provincial People's Committee, the art program "Colors of Son La" is one of the activities of the tourism event "Colors of Son La", held from June 19 to 23 in Da Nang city (also the time of the Da Nang Enjoy Festival 2025).
Ms. Trang Thi Xuan, Permanent Vice Chairwoman, Son La Provincial People's Committee: This is an opportunity for Son La province to introduce culture - tourism along with community cultural experience activities spreading to many localities and regions across the country.
This is an opportunity for Son La province to introduce culture - tourism along with cultural experiences of Son La ethnic communities; contributing to effectively implementing the work of promoting and promoting tourism - one of the solutions to develop tourism into a spearhead economic sector, spreading impact to many other sectors and fields that Son La province is paying great attention to.
It is known that Son La province's tourism promotion activities, promoting tourism development linkages, cultural exchanges and promoting national identity values, have realized the Memorandum of Understanding on cooperation between the Standing Committee of Son La Provincial Party Committee and the Standing Committee of Da Nang City Party Committee for the period 2021-2025, with specific and practical action programs, opening up opportunities to successfully connect the Northwest highlands with the Central Coast.
In addition to the art program "Colors of Son La", one of the typical highlights, leaving a deep impression on the hearts of people and tourists in Da Nang, Son La province also brings a series of rich activities within the framework of the Enjoy Da Nang Festival 2025 (taking place from June 19 to 23, 2025). The typical cultural and tourism space of Son La is vividly recreated through activities imbued with the colors of the highlands such as: bell dance of the Dao ethnic group, Tha khenh dance of the Mong people, bamboo dance, con throwing, Tang Cau ritual and Han Khuong space of the Thai ethnic group. Along with that is an area to display and introduce OCOP products, tourism products, typical cuisine of Son La; a conference to promote tourism between Son La - Da Nang and survey programs, connecting tours between the two localities.
Son La province hopes to spread the image of the majestic Northwest land and friendly, hospitable people to the people of Da Nang in particular and the Central region in general.
Through the event "Colors of Son La", Son La province hopes to spread the image of the majestic Northwest land, friendly and hospitable people to the people of Da Nang in particular and the Central region in general.
At the same time, promote the brand "World's Leading Natural Destination" of prominent tourist areas such as Moc Chau, Son La hydroelectric reservoir, Ta Xua...; attract investors, travel businesses, tourism cooperatives, thereby creating motivation to develop the tourism industry in a professional, different and sustainable direction.
“This year’s festival is invested in a large scale, systematically and professionally. This year, Da Nang city also welcomed leaders of the People’s Committee, Department of Culture, Sports and Tourism, and artists from the Son La Provincial Music and Dance Theater - to join in organizing activities: the art program “Colors of Son La”, the Son La cultural experience space and special tourism promotion and advertising activities within the framework of the festival.
Vice Chairman of Da Nang City People's Committee, Mr. Tran Chi Cuong presented flowers to express gratitude to the leaders of the Department of Culture, Sports and Tourism of Son La province, the unit accompanying the Da Nang Enjoy Festival 2025.
In parallel, a series of rich and attractive entertainment, sports, culinary, tourism services, etc. will contribute to adding more color to the festival, opening up interesting experiences for locals and visitors throughout the festival.
Speaking at the event, Vice Chairman of the Da Nang People's Committee Tran Chi Cuong affirmed that the coordination of organizing art programs and cultural and tourism spaces between localities such as Son La and Da Nang not only contributes to enriching the chain of activities in the Da Nang Enjoy Festival 2025, but also demonstrates the spirit of solidarity and sharing of cultural values between regions.
“Through this event, we hope to spread the image of a multi-experience Da Nang, where visitors not only find the beauty of nature and people, but also enjoy a diverse, modern, high-quality tourism ecosystem. Da Nang aims to become a leading dynamic, friendly and attractive destination in the region, for both domestic and international tourists,” he shared…/
Tran Ngoc