The art program "Colors of Son La". Photos in the article: Pham Trieu - T. Ngoc.

The meticulously planned and staged art program offers visitors a vivid experience of Son La's unique cultural features. Highlights include the Unity Dance, the Thai Xoe dance (a UNESCO-recognized intangible cultural heritage), and other performances rich in cultural identity such as the Dao people's bell dance, the Mong people's tha khenh dance, the bamboo pole dance, the throwing of the ball, the Tang Cau ritual, and the Han Khuong space of the Thai ethnic group… all vividly recreating the rich cultural life of Son La's ethnic groups.

According to Ms. Trang Thi Xuan, Standing Vice Chairman of the People's Committee of Son La province, the "Colors of Son La" art program is one of the activities of the "Colors of Son La" tourism event, which will be held from June 19 to 23 in Da Nang city (which is also the time when the Da Nang Enjoyment Festival 2025 takes place).

Ms. Trang Thi Xuan, Standing Vice Chairwoman of the People's Committee of Son La province: This is an opportunity for Son La province to introduce its culture and tourism, along with community cultural experience activities, to spread to many localities and regions across the country.

This is an opportunity for Son La province to showcase its culture and tourism, along with cultural experiences of the ethnic communities of Son La; contributing to the effective promotion and development of tourism – one of the solutions for developing tourism into a key economic sector with a ripple effect on many other industries and fields that Son La province is paying close attention to.

It is known that Son La province's tourism promotion activities, aimed at strengthening tourism development linkages, cultural exchange, and promoting the value of ethnic identity, have realized the Memorandum of Understanding on cooperation between the Standing Committee of the Son La Provincial Party Committee and the Standing Committee of the Da Nang City Party Committee for the period 2021–2025, with specific and practical action programs, opening up opportunities for successful connection between the Northwest highlands and the Central coastal region.

Besides the "Colors of Son La" art program, one of the highlights that left a deep impression on the people and tourists in Da Nang, Son La province also offered a series of rich activities within the framework of the Da Nang Enjoyment Festival 2025 (taking place from June 19 to 23, 2025). The distinctive cultural and tourism space of Son La was vividly recreated through activities with strong highland colors such as: the bell dance of the Dao ethnic group, the Tha Khenh dance of the Mong people, the bamboo pole dance, the throwing of the ball, the Tang Cau ritual, and the Han Khuong space of the Thai ethnic group. Along with that were areas for displaying and introducing OCOP products, tourism products, and distinctive Son La cuisine; a Son La - Da Nang tourism promotion conference; and programs to survey and connect tour routes between the two localities.

Son La province hopes to spread the image of the majestic Northwest region and its friendly, hospitable people to the people of Da Nang in particular and Central Vietnam in general.

Through the "Colors of Son La" event, Son La province hopes to spread the image of the majestic Northwest region and its friendly, hospitable people to the people of Da Nang in particular and Central Vietnam in general.

At the same time, the initiative promotes the brand of "World's Leading Nature Destination" for prominent tourist areas such as Moc Chau, Son La hydroelectric reservoir, Ta Xua, etc.; attracting investors, travel businesses, and tourism cooperatives, thereby creating momentum for the development of the tourism industry in a professional, distinctive, and sustainable direction.

“This year's festival is being invested in on a large scale, systematically and professionally. This year, Da Nang city also welcomed leaders from the People's Committee, the Department of Culture, Sports and Tourism, and artists from the Son La Provincial Music and Dance Theatre – who are collaborating to organize activities such as the "Colors of Son La" art program, a Son La cultural experience space, and unique tourism promotion and advertising activities within the framework of the festival.”

Mr. Tran Chi Cuong, Vice Chairman of the Da Nang City People's Committee, presented flowers to express gratitude to the leaders of the Department of Culture, Sports and Tourism of Son La province, the unit that partnered with the Da Nang Enjoyment Festival 2025.

In parallel, a wide range of fun and exciting activities, including entertainment, sports, culinary experiences, and tourism services, will contribute to the festival's vibrant atmosphere and offer enjoyable experiences for locals and visitors throughout the duration of the event.

Speaking at the event, Vice Chairman of Da Nang City People's Committee Tran Chi Cuong affirmed that coordinating the organization of art programs and cultural-tourism spaces between localities such as Son La and Da Nang not only contributes to enriching the series of activities in the Enjoy Da Nang Festival 2025, but also demonstrates the spirit of connection and sharing cultural values ​​between regions.

“Through this event, we hope to spread the image of Da Nang as a multi-experience destination, where tourists can not only find the beauty of nature and people, but also enjoy a diverse, modern, and high-quality tourism ecosystem. Da Nang aims to become a leading dynamic, friendly, and attractive destination in the region, for both domestic and international tourists,” he shared…/

Tran Ngoc