(TITC) - In recent years, Son La province has continuously promoted the exploitation of its existing potential, focusing on developing unique tourism products based on its strengths in diverse natural and cultural resources. This exploitation is carried out in parallel with the preservation of ethnic identities, aiming for sustainable tourism development. The upcoming "Colors of Son La" event in Da Nang is a key tourism promotion activity, contributing to promoting the local image, expanding linkages and tourism markets. This is also a strategic step to spread the image of a Son La rich in identity, friendly and attractive to domestic and international tourists.
Tea hills in Moc Chau, Son La
Focus on developing sustainable and in-depth tourism.
Located in the Northwest of Vietnam, Son La is blessed with majestic mountains, a pleasant climate, and a diverse and rich ethnic culture. The climate here is cool, especially in Moc Chau National Tourist Area, which enjoys a mild climate year-round, creating favorable conditions for the development of resort tourism, ecotourism, and high-tech agriculture.
This region is also known for famous landmarks such as the heart-shaped tea hill, Dai Yem waterfall, Bach Long glass bridge - the world's longest pedestrian glass bridge, Ban Ang pine forest, the windy Pha Luong peak, the magnificent Bat Cave; cloud-watching spots, hot springs, natural waterfalls… Not only is it an ideal destination for nature lovers, Son La is also a destination that attracts tourists who enjoy adventurous sports activities such as paragliding over Moc Chau plateau, zipline, trekking, mountain climbing, and trail running races...
In particular, Son La is the "capital" of many high-quality agricultural products such as Shan Tuyet tea, plums, avocados, mangoes, longan, hawthorn, etc., associated with the increasingly popular agricultural tourism brand. Plum orchards, apricot orchards, dairy farms, strawberry farms... have become attractive destinations where tourists can harvest and enjoy clean agricultural products amidst beautiful nature.
Young family (Ngoc Chien, Muong La, Son La)
One of Son La's most valuable assets is its rich and diverse culture, comprised of 12 ethnic groups living together, including the Thai, Mong, Muong, and Dao people. Each ethnic group possesses its own distinct cultural characteristics, from clothing and architecture to cuisine, customs, and traditional festivals.
Many unique festivals such as Het Cha, Hoa Ban Festival, Hair Washing Festival, Son Tra Flower Festival, Fruit Picking Festival, Moc Chau Culture and Tourism Week on National Day (September 2nd), the Xen Ban - Xen Muong ceremony of the Thai people, the Pang A ritual of the La Ha people, the Mang Ma ritual of the Xinh Mun people, the Gau Tao Festival of the Mong people… have become cultural and tourism events held annually, attracting a large number of domestic and international tourists.
Along with that is a treasure trove of unique intangible cultural heritage such as Thai Xoe dance (recognized by UNESCO as a Representative Intangible Cultural Heritage of Humanity), folk songs, folk dances, traditional rituals, and traditional crafts such as brocade weaving, basket weaving, blacksmithing of agricultural tools, and making Do paper... All of these create a unique attraction, a distinct character that cannot be found anywhere else.
Making sticky rice cakes: A beautiful tradition of the Hmong people in Son La.
In recent years, Son La province has boosted investment in tourism infrastructure, developed human resources, improved service quality, and built high-quality experiential tourism products with the participation of the local community. The province has issued many policies and mechanisms to support businesses and encourage public-private partnerships in the tourism sector.
According to the plan for 2030, Son La's tourism sector strives to become an important economic sector in the overall economic structure, with a synchronized technical infrastructure system; high-quality, diverse, branded, and competitive tourism products; deeply rooted in ethnic cultural identity and environmentally friendly; making Son La one of the key tourism destinations in the country.
"Colors of Son La" - Bringing Northwest Vietnam closer to Central Vietnam.
To boost tourism development, Son La will organize the "Colors of Son La" event from June 19-23, 2025 at Bien Dong Park, Vo Nguyen Giap Street, Phuoc My Ward, Son Tra District, Da Nang City.
Northwest Square is located in Son La City.
“Son La Colors” will be a space that brings together the cultural, tourism, culinary, and local products of Son La. The program includes prominent activities such as: the “Son La Colors” art program; organizing survey trips to connect tourism between Son La and Da Nang; and the Son La - Da Nang Tourism Promotion Conference. The conference will feature notable activities such as: an exhibition space to promote and introduce tourism products, publications, and OCOP products of Son La; presentations on tourism resources, tourism products, the land and people of Son La and Da Nang; presentations by businesses from both provinces and cities on tourism products, stimulus packages, and solutions for tourism development linkages; and discussions on solutions and linkages for tourism development between Son La and Da Nang. In addition, the exhibition of beautiful photographs showcasing Son La's tourism resources, land, and people, along with booths introducing Son La's culture, tourism, and OCOP products, including a space for introducing and performing ethnic culture (Xoe dance, Sap dance, Tung Con game, and showcasing the unique cultural features of Son La province…), will also attract visitors to explore and experience.
Through this event, Son La province not only hopes to spread the image of the beautiful and hospitable Northwest region to the people of Da Nang in particular and the Central region in general, especially the brand of "World's Leading Natural Destination" for Moc Chau National Tourist Area, Son La Hydropower Reservoir Tourist Area, Ta Xua Tourist Area..., but also to open doors for cooperation, tour and route linkages, exchange of tourists and tourism development experiences between localities.
Furthermore, this is also an opportunity for districts, cities, tourist areas, villages, restaurants, hotels, and tourism cooperatives in Son La province to introduce their unique tourism products, ethnic cultural identities, and local specialties to people and tourists in Da Nang city. Through the experiential activities at the event, opportunities are created to attract investors, travel companies, organizations, and individuals to cooperate in tourism development in Son La province, especially in the Moc Chau National Tourist Area and the Son La Hydropower Reservoir area.
With thorough preparation, rich content, and clear direction, "Colors of Son La" is expected to become a flagship event that contributes to unlocking potential, positioning the brand, and creating momentum to promote the development of Son La's tourism industry in a professional and sustainable direction.