In recent years, many innovative economic development models have emerged in the province, increasing income and creating jobs for the people. A prime example is the ecotourism model of Ms. Ca Thi Ngan's family in O Tra village, Chieng Mung commune.

Ms. Ca Thi Ngan takes care of the fish pond in her family's eco-tourism resort.
Previously, most of the land owned by Ms. Ca Thi Ngan's family was used for growing corn and cassava, resulting in an unstable income. In 2022, using savings and additional bank loans, she and her husband boldly renovated the entire garden, planning it into an eco-tourism area, combining dining, fishing, and relaxation services.
Ms. Ngan and her husband visited and learned from homestay models in Moc Chau and Mai Chau, then hired a landscape designer to build a fishing pond area, erect rest huts, and plant trees around the area to create a cool, green space.

Visitors taking photos at the eco-tourism area.
After nearly three years of hard work, Ms. Ngan's family now owns a well-equipped eco-tourism model, combining delicious food preparation with attentive service. Word of mouth has spread, and Ms. Ngan's model attracts more and more visitors to explore, experience, and enjoy local specialties. In 2024, her family earned over 1 billion VND from the eco-tourism model.
Not stopping there, she plans to invest in more children's games, build an agricultural experience area, and plant more flowers and ornamental plants to diversify services and meet customer needs.

Tourists experience fishing services.
Ms. Cam Thi Theu, President of the Women's Union of Chieng Mung commune, commented: "Ms. Ca Thi Ngan is a dynamic and creative female member. Her family's eco-tourism model has attracted members to visit, exchange experiences, and learn from her to develop their own businesses."
The entrepreneurial story of Ms. Ca Thi Ngan is a vivid testament to the daring and proactive spirit of rural women in Son La today. With her dynamism, creativity, and aspiration to succeed, she has written her own story of wealth creation right in her homeland.