(vhttdl.sonla.gov.vn) On the afternoon of December 29, the People's Committee of Son La province held a ceremony to award the "Son La Province Tourism Brand Recognition Award 2023". Attending the ceremony were leaders of a number of provincial departments and branches along with more than 30 units, organizations, and businesses providing tourism services in the province.
Mr. Tran Xuan Viet, Deputy Director of the Department of Culture, Sports and Tourism of Son La province, spoke at the Award Ceremony.
The Son La Province Tourism Brand Recognition Award was launched on October 15, 2023 with the aim of promoting and advertising tourist areas, tourist attractions, accommodation establishments, and tourism service businesses across the province. At the same time, it is an opportunity for businesses, units, and tourism service businesses to position their brands and products; launch a movement to compete in building and improving the quality of tourism products and services.
The contest attracted 65 units, tourist areas, tourist attractions, hotels, and restaurants in the province to register to participate in 6 categories including: Typical tourist area; Typical tourist attraction; Typical 4-5 star hotel; Typical 2-3 star hotel; Typical other accommodation facilities.
The voting was conducted online from October 15 to December 15, 2023, with more than 1 million followers and nearly 650,000 votes in 5 categories: Product and service quality; service price; service attitude, environmental sanitation; ensuring safety and security for tourists; typical restaurants. Based on the voting results and the actual assessment of the Jury, many establishments have unique and attractive tourism products, quality and professional tourist services, creating attraction for tourists and achieving high votes such as: Moc Chau Heart Tea Hill; Moc Chau Dairy Farm; Moc Chau Island...
Units receiving the Award for recognition of tourism brands
Son La province in 2023.
The Organizing Committee awarded 11 awards for 6 categories including: Outstanding Tourist Area Award for the high-class resort and entertainment area of Ban Ang Pine Forest, Dong Sang Commune, Moc Chau District; Outstanding Tourist Destination Award for Dai Yem Waterfall Eco-resort, Muong Sang Commune, Moc Chau District; Outstanding 4-5 star hotel award for Muong Thanh Son La Hotel; 2 awards for outstanding 2-3 star hotel groups; 3 awards for outstanding other accommodation establishments; 3 awards for outstanding restaurants.
Speaking at the award ceremony, Deputy Director of the Department of Culture, Sports and Tourism of Son La province Tran Xuan Viet said that the contest was organized to promote and advertise tourist areas, tourist attractions, accommodation establishments, and tourism service businesses in the whole province; at the same time, it is an opportunity for businesses, units, and tourism service businesses to position their brands and products; and an opportunity to launch a movement to compete in building and improving the quality of tourism products and services. The contest also creates a playground to attract units, organizations, and individuals doing tourism business in Son La province to exchange, learn and share experiences in innovation to improve the quality of tourism products, step by step meeting the needs of domestic and international tourists.
This is also an opportunity for tourism businesses to connect, exchange experiences, cooperate to develop and improve the quality of tourism products, contributing to creating jobs and increasing income for workers, especially ethnic minorities in Son La province.
Source: Department of Culture, Sports and Tourism