By the end of July, the total volume of fruits consumed in Son La province was estimated at nearly 300,000 tons, reaching over 50% of the annual plan, with a total value of nearly 3,000 billion VND. Fruits with high consumption volumes included plums (approximately 100,000 tons, total value over 990 billion VND); mangoes (over 107,500 tons, value 650 billion VND); and longan (over 9,300 tons, value nearly 375 billion VND)...

Currently, Son La is in the peak season for harvesting fruits such as longan, mango, dragon fruit, passion fruit, etc.

Several other crops such as passion fruit, pineapple, and dragon fruit are also being consumed in the domestic market. Some are entering their peak season, contributing to the diversification of products supplied to the market and increasing the value of agricultural production throughout the province.

Citrus fruits from Son La are very popular in the market.

During this same period, large processing enterprises such as Doveco, Nafoods, IC Food, and Quyet Thanh Moc Chau Cooperative continued to maintain stable operations, purchasing raw materials from linked farming areas and households. Specifically, Doveco Son La alone had purchased over 25,000 tons cumulatively by the end of July, including mangoes, pineapples, passion fruit, sweet corn, soybeans, and other vegetables; IC Food processed over 1,440 tons of various vegetables, such as cabbage, sweet cabbage, Chinese cabbage, and carrots.

To ensure successful consumption of agricultural products in general, and fruits in particular, in addition to promoting trade and international cooperation, Son La also pays special attention to the deep processing of local agricultural products.

This year's plum season in Son La province saw the sale of approximately 100,000 tons, generating a total revenue of 997.3 billion VND.

Son La province is stepping up processing efforts to reduce pressure on fresh fruit consumption during peak season and enhance the value of fruit products.

Mr. Nguyen Thanh Cong, Vice Chairman of the Son La Provincial People's Committee, said that the province will continue to consider and provide support mechanisms to attract large projects to invest in processing plants and carry out deep processing of fruit products.

"A policy mechanism to support deep processing is absolutely essential. Processing plants, such as Doveco Son La, have now inaugurated a production line that packages all products in paper cartons for domestic and export markets. This technology meets the current requirements of international organizations – that is, deep processing industry. Therefore, the province will consider implementing a policy mechanism to support the development of growing areas and support processing plants, especially supporting the production chain so that processing plants can operate at full capacity throughout the year. This will prevent situations where processing plants cannot secure growing areas and operate at a reduced capacity, which would be very dangerous for the organization of agricultural production," Mr. Cong said.