Developing sustainable green tourism is an inevitable trend, bringing economic, social, and environmental benefits. Recognizing this trend, immediately after its establishment, Moc Chau ward identified tourism development as being linked to protecting the landscape and environment, preserving and promoting cultural values; striving to become a green tourist destination rich in unique characteristics.
Happy Land Moc Chau tourist area.
Moc Chau Ward was established by merging Moc Ly and Muong Sang wards and Chieng Hac commune. It is a place where many ethnic cultural identities converge and intertwine. Prominent among them are the Thai and Mong ethnic cultures, with traditional festivals such as: the Rain Prayer Festival, recognized as a national intangible cultural heritage; the Chach Vat, Chach Va, and Xen Ban ceremonies of the Thai ethnic group; the Stone God Worship Ceremony of the Mong ethnic group; two national-level historical and cultural relics; three provincial-level historical and cultural relics; and the Dai Yem Waterfall, a provincial-level scenic spot…
Comrade Nguyen Duc Nguyen, Permanent Deputy Secretary of the Party Committee of Moc Chau Ward, said: The ward has a strategic position in socio-economic development: Located in the core area of Moc Chau National Tourist Area, with National Highway 6 and National Highway 43 running through it, many large-scale inter-regional transportation infrastructure development projects are being implemented. It is a hub for many activities in the fields of culture, education, health, tourism, finance - banking and commercial services of the province. The ward inherits and develops from the former administrative center of Moc Chau town - an ancient land that, through many periods, was once the economic center of the entire region.
Tourists enjoy the experience at the Hang Tau tourist site.
With its rich natural conditions, diverse topography, mild climate, and strong national cultural identity, the ward is well-suited for developing various forms of tourism, including resort tourism, community tourism, ecotourism, experiential tourism, cultural tourism, and sports tourism. Currently, the ward boasts many well-known tourist areas and attractions, such as Happy Land, Bach Long Glass Bridge, Dai Yem Waterfall, Hang Tau Cave, Tay Tien historical site, and Moc Ly Fortress. In addition, the tourism infrastructure is relatively well-developed, with 45 hotels, guesthouses, and homestays, and 92 restaurants offering tourism services.
Experience life as a farmer at Happy Land.
As one of the first tourist areas established on the Moc Chau plateau, Happy Land always proactively innovates its tourism products to serve the needs of visitors. At Happy Land, in addition to admiring the world of flowers, visitors can also experience being a farmer, such as herding sheep and goats, riding horses, horse racing, and raising rabbits; experiencing the highland market; making sticky rice in bamboo tubes; and pounding sticky rice cakes... Mr. Nguyen Manh Hung, Director of Happy Land, stated: "The tourist area is always actively innovating to create a lasting impression on visitors in each season. No matter when you visit, you will feel a different, fresh atmosphere, making it attractive and encouraging you to return, further enhancing the appeal of Happy Land in particular and the Moc Chau plateau in general."
Tourists experience the Bach Long Glass Bridge.
In May 2022, Moc Chau Island Tourist Area, owned by 26 Moc Chau Tourism Joint Stock Company, officially commenced operations with the inauguration of the Bach Long Glass Bridge. Currently, Moc Chau Island has become a large-scale entertainment and resort complex in the Northwest region. Notably, the Bach Long Glass Bridge holds three world records, recognized by three prestigious international organizations. Along with the Bach Long Glass Bridge, Moc Chau Island Tourist Area is also renowned as the most modern amusement park in the Northwest region, featuring first-of-its-kind attractions in the Northwest and Son La: Zipline, thrilling rainbow slides, and a mini F1 race track… Mr. Hoang Manh Duy, Deputy Director of Moc Chau Island Tourist Area, stated: Moc Chau Island aims to become a high-end tourist and resort area, committed to preserving nature and the environment – and safeguarding valuable cultural heritage. Therefore, it has become a top ideal destination for all travelers who love experiences and seek moments of exhilaration in life.
Currently, Moc Chau ward is focusing on directing the development of its strong and advantageous tourism products such as: community tourism, resort tourism, ecotourism, ethnic culture tourism, experiential tourism, agricultural tourism, and exploration tourism. It is also promoting the application of information technology in tourism development, effectively utilizing social media applications such as Facebook, Twitter, Instagram, Zalo, and various websites. At the first Party Congress of Moc Chau ward, for the 2025-2030 term, tourism was identified as one of the three breakthrough areas chosen by the ward's Party Committee. Accordingly, the focus is on developing key tourism products such as high-altitude ecotourism and resort tourism, community tourism, high-tech agricultural tourism, festival tourism, and adventure tourism. Priority is given to exploiting the unique potential of Moc Chau ward, developing seasonal products, and improving service quality to build the destination brand "Green Moc Chau - Rich Identity - Unique Experiences". Strengthening communication, professional promotion and marketing, developing synchronous infrastructure, effective regional linkages, and forming a modern, attractive, and internationally integrated Northwest tourism axis.
Tourists experience the local culture.
To concretize the breakthrough, Moc Chau ward focuses on developing and exploiting the advantages of the Moc Chau National Tourist Area, emphasizing the diversification of tourism products including ecotourism, resort tourism, community tourism, cultural tourism, agricultural experience tourism, discovery tourism, and sports tourism, combined with natural ecological landscapes and the rich cultural and culinary traditions of the Thai and Mong ethnic groups. It also effectively exploits and promotes the values of national intangible cultural heritage such as: the historical site commemorating the Tay Tien Regiment, the Moc Ly Fort historical and cultural site, the Rain Prayer Festival, and the Mong ethnic group's Stone God worship ceremony.
Dai Yem Waterfall Ecotourism Area.
Strengthen tourism promotion and marketing efforts, utilizing diverse and effective communication channels to promote the image of Moc Chau. Focus on developing high-quality tourism human resources with expertise in tourism operations, service, communication skills, and foreign languages. Build a green, clean, beautiful, safe, civilized, friendly, and hospitable tourism environment, creating a positive impression on tourists.