In 2023, the work of disseminating information and promoting the image of Son La province was intensified, including promoting the cultural identity of Son La province through the preservation and promotion of the value of historical and cultural relics, typical scenic spots, traditional cultural festivals, tourism products, and tourist areas and destinations. The province's potential, strengths, and investment environment were also promoted, along with trade and export of goods and agricultural products, through mass media.

Maintaining and operating a data system to promote the image and introduce Son La province in various fields, providing information to the international community and Vietnamese people at home and abroad, digitized in Vietnamese and English. Promoting through the successful organization of many important cultural and political events, especially the first Arabica Coffee Festival in 2023, associated with the 128th anniversary of the founding of Son La province and the 15th anniversary of the founding of Son La city; the "World's Leading Regional Natural Destination" cultural tourism festival at Moc Chau National Tourist Area; the Northwest Culture and Tourism Week in Luang Prabang province, Lao People's Democratic Republic; and organizing the "Colors of Son La - Northwest" tourism event during the Ho Chi Minh City and Northwest Provinces Tourism Week. Promoting the potential, advantages, and achievements in economic, cultural, and social development of the province. Policy mechanisms to attract foreign investment, promote trade and tourism. Introduce and promote the image of Son La as a stable, dynamic, and developing province in the trend of international integration; highlight the beauty of the land, people, historical traditions, and unique cultural identity of the ethnic groups in Son La province so that domestic and international friends can better understand Son La.

Signing of a cooperation agreement between Son La province (Socialist Republic of Vietnam) and Hua Phan province (Lao People's Democratic Republic)

Regarding external information work with the northern provinces of Laos, significant publicity was given to the visits and working trips of delegations from the northern provinces of Laos to Son La, as well as the visits and working trips of the high-level delegation from Son La province to several northern provinces of Laos. Basic information on the Party's guidelines, policies, and the State's laws, as well as Son La province's regulations on foreign affairs in the economic, cultural, and social fields, was disseminated. Close coordination between external and internal information, between external information and political, economic, cultural, social, defense, and security activities, and between the Party's foreign affairs and state diplomacy, and people-to-people diplomacy, contributed to enhancing understanding, attracting cooperation and investment to serve socio-economic development, expanding international cooperation, and ensuring national and ethnic interests, as well as the interests of Son La province. Timely information should be provided to officials and the people in the province regarding the global and regional situation and related issues, in order to promptly guide public opinion, awareness, and actions, preventing malicious elements from exploiting and inciting unrest, and undermining the solidarity of the people of all ethnic groups in the province in general and the people on both sides of the border in particular.

In 2024, public diplomacy efforts will continue to disseminate and deeply ingrain in cadres, civil servants, party members, and the people the position, role, and significance of public diplomacy in the current period. Local and central media agencies operating in the province will continue to strengthen public diplomacy, promoting and introducing the province's historical traditions, culture, economic potential, and socio-economic development achievements...

Quoc Tuan