(sonla.gov.vn) Despite many difficulties and challenges, with the proactiveness and flexibility of the Party Committee and the Provincial Government, foreign information activities in the past year have achieved practical results. Departments, branches, People's Committees of districts and cities, provincial press agencies, the Center for Communication - Culture of districts and cities, and the Provincial Electronic Information Portal have effectively implemented information and propaganda activities on the Party's policies and guidelines, the State's laws, outstanding political and social events of the country and the province, and activities and celebrations of major holidays.
In 2023, information and propaganda work, promoting the image of Son La province will be promoted such as promoting the cultural identity of Son La province through preserving and promoting the value of historical and cultural relics, typical landscapes, traditional cultural festivals, tourism products, tourist areas and spots. Propagating the potential, strengths, investment environment of the province, promoting trade and export of goods and agricultural products on mass media.
Maintain the operation of the image promotion data system, introduce Son La province in various fields, provide to the international community and Vietnamese people at home and abroad, digitized in Vietnamese and English. Promote through the successful organization of many important cultural and political events, especially the first Arabica Coffee Festival in 2023 associated with the activities of celebrating the 128th anniversary of the establishment of Son La province and the 15th anniversary of the establishment of Son La city; Cultural tourism festival "World's leading regional natural destination" at Moc Chau National Tourist Area; Northwest Cultural Tourism Week in Luong Pha Bang province, Lao People's Democratic Republic; organize the tourism event "Colors of Son La - Northwest" during the Tourism Week of Ho Chi Minh City and the Northwest provinces. Promote the potential, advantages, achievements in economic, cultural and social development of the province; policies to attract foreign investment, promote trade and tourism. Introduce and promote the image of Son La as a stable, dynamic and developing country in the trend of international integration; the beauty of the land, people, historical traditions, and unique cultural identities of the ethnic groups in Son La province so that domestic and international friends can better understand Son La.
Signing of cooperation memorandum between Son La province (Socialist Republic of Vietnam) - Hua Phan (Lao PDR)
Regarding foreign information work with the Northern Lao provinces, it has been strongly publicized about the visits and work of delegations from the Northern Lao provinces in Son La and the high-ranking delegation of Son La province visiting and working in some Northern Lao provinces. It has disseminated the basic contents of the Party's guidelines, policies, the State's laws, and Son La province's regulations on foreign affairs in the fields of economy, culture, and society. It has closely combined foreign information with domestic information; between foreign information and political, economic, cultural, social, national defense, and security activities; between the Party's foreign affairs and State diplomacy, and people's foreign affairs, contributing to enhancing understanding, gaining cooperation, and investment to serve socio-economic development, expanding international cooperation, and ensuring national and ethnic interests and the interests of Son La province. Timely inform cadres and people in the province about the world and regional situation and related issues, in order to promptly orient public opinion, awareness and action to prevent bad elements from taking advantage to incite and sabotage the solidarity of the people of all ethnic groups in the province in general and the people on both sides of the border in particular.
In 2024, public diplomacy efforts will continue to disseminate and deeply ingrain in cadres, civil servants, party members, and the people the position, role, and significance of public diplomacy in the current period. Local and central media agencies operating in the province will continue to strengthen public diplomacy, promoting and introducing the province's historical traditions, culture, economic potential, and socio-economic development achievements...
Quoc Tuan