At Moc Chau National Tourist Area, along with the majestic natural scenery, visitors also have the opportunity to explore the unique cultural values ​​of the Northwest ethnic groups through festivals, customs and community life. Promoting that advantage, Moc Chau ward has implemented many solutions to preserve and promote cultural values ​​associated with tourism development.

Ms. Nguyen Thi Hoa - Chairman of People's Committee of Moc Chau ward, Son La province: Culture is an extremely important factor, because Moc Chau area has 12 ethnic groups living together. Among them, the unique features of the Mong ethnic group are still preserved and are an important highlight in the journey towards future tourism in community tourism villages. In the coming time, we will exploit these unique factors to further promote them.

In local cultural events, the traditional beauty of the Mong people is vividly recreated through the craft of sewing costumes, the sound of the flute or folk dances. This is not only the pride of the community but also becomes a bridge connecting culture with tourism development.

Ms. Vang Thi Pang - Ta So village, Moc Chau ward, Son La province: Mong ethnic women have long grown flax, weaved fabrics, painted with beeswax, and sewed traditional costumes. On every festival occasion, we are very happy to introduce our ethnic traditional crafts to tourists.

The uniqueness of traditional culture is the factor that creates attraction for tourists, making each trip a journey of experience and feeling the value of regional identity.

Ms. Ta Thuy Linh - Tourist from Hanoi cityThe costumes here are very unique and colorful. I also experienced them, found them very beautiful and suitable, so I was impressed.

Recognized as a national intangible cultural heritage, the Pung Hieng Festival (also known as Tet Ha Nien) of the Dao Tien people in Son La is a traditional ritual of the clan, with the meaning of connecting the community, educating the younger generation about the morality of drinking water and remembering its source and preserving unique cultural and religious values. The festival is held annually on the occasion of the Lunar New Year and is also recreated in local cultural events.

Mr. Ly Trong Sinh - Lien Hop Residential Group, Van Son Ward, Son La Province: On the occasion of Independence Day, this year is the first year we have promoted the Pung Hieng festival to the community and everyone at home and abroad and hope that the social community will join in and support, join hands to preserve our culture that has been preserved for thousands of years.

Inspired by the longevity of nature, Moc Chau Island is a place where the past and the present intersect, where historical values ​​and Northwestern cultural identity blend with modern constructions. Every experience here brings complete emotions, helping visitors immerse themselves in nature and local cultural identity. Preserving ethnic culture combined with developing green agriculture is considered the foundation for the unit's tourism development orientation.

Mr. Hoang Manh Duy - Deputy Director of Moc Chau Island Tourist Area, Son La Province: Our policy is to always innovate, as well as have more experiences so that every time visitors come back, they will have a new feeling as well as be able to blend in with the atmosphere not only during the festival but also on occasions when coming to Moc Chau plateau, such as in the culture and identity of the indigenous people in each activity and project here.

The connection between culture and tourism is an important foundation for ethnic people to cherish cultural values ​​and develop tourism. With the theme "Long Sap - Border Love" in Long Sap commune, a series of activities of Moc Chau Culture and Tourism Week 2025 has honored the cultural identity of ethnic groups and the close friendship between the people of Vietnam and Laos. At the same time, it affirms the role and position on the Vietnam - Laos tourism map.

Mr. Sut Vi Say Xay Xong Kham - Vice Chairman of the People's Committee of Sop Bau district, Hua Phan province, Lao PDR: We are very happy to regularly participate in exchange events in Long Sap. This is an opportunity to strengthen friendship, promote the image, people and unique culture of the two provinces of Son La and Sop Bau district, Hua Phan province.

With the attention of local authorities, the cooperation of the community and the efforts of the people, the cultural heritage of the Northwest ethnic groups in Son La is not only preserved sustainably but also becomes an important resource for tourism development, promoting socio-economic development, and at the same time contributing to spreading the cultural values ​​of Son La to domestic and international friends./.