With its advantageous natural landscapes, unique cultural identity, and rich agricultural resources, localities in Son La province are gradually developing tourism products and services linked to their agricultural strengths. This not only acts as a driving force for the development of both sectors but also creates opportunities to promote and introduce local agricultural products to tourists from all over the world during major cultural events.
The Moc Chau Culture and Tourism Week 2025 has become a popular destination attracting a large number of tourists. With cultural camps set up by communes and wards within the Moc Chau National Tourist Area, many characteristic agricultural products such as safe vegetables, fruits, and OCOP products were displayed and introduced to consumers, affirming a sustainable direction that links agriculture with tourism development.
Ms. Tran Thi Huyen - Standing Deputy Secretary of the Party Committee of Moc Son Ward, Son La ProvinceWe have always recognized the need for a synergistic link between agriculture and tourism to create mutual development. At the Moc Chau Culture and Tourism Week 2025, the booths and cultural spaces of the localities will be linked to agricultural products. This will serve to introduce, promote, and foster the creation of products that are closely connected to agriculture and tourism.
This combination not only enriches the experience, allowing visitors to directly enjoy and shop in a friendly and welcoming environment.
Mr. Hoang Duc Bang - Tourist from Ninh Binh provinceI find the agricultural products here very diverse, abundant, and truly delicious. The locals decorate them beautifully and creatively; I like this style of decoration. In the future, I hope that the fruit and vegetable production here will thrive throughout the country.
As part of the Moc Chau Culture and Tourism Week activities, the border commune of Long Sap showcased the local agricultural products to visitors. These products are not only the result of the hard work of the local people, but also a way to promote the image of the people and the potential of agricultural tourism in the border region.
Mr. Lo Van Nghiep - Party Branch Secretary, Head of Phach village, Long Sap commune, Son La provinceThe event also showcased outstanding agricultural products such as longan, corn, climbing plants, pumpkins, and melons. These are agricultural products produced by local people. Through this camp, the aim is to promote agricultural products to tourists from near and far, thereby creating momentum for the development of tourism at the border gate.
Agricultural products displayed at the cultural camps of communes and wards within the Moc Chau National Tourist Area have contributed to promoting trade, investment, and the consumption of agricultural products, especially those with strong potential that are currently in harvest season. This creates opportunities for connection, exchange, and development of agricultural-related tourism between localities within and outside the province.