With the advantage of natural landscapes, unique cultural identity and rich agriculture, localities in Son La province are gradually forming tourism products and services associated with agricultural strengths. This is not only a driving force for the two sectors to develop together, but also creates opportunities to promote and introduce local agricultural products to tourists from all over the world in each major cultural event.
Moc Chau Culture and Tourism Week 2025 has become a meeting point attracting a large number of tourists. With the cultural camp space of communes and wards in Moc Chau National Tourism Area, many typical agricultural products such as: safe vegetables, tubers, fruits and OCOP products have been displayed and introduced to consumers, at the same time affirming the sustainable direction, linking agriculture with tourism development.
Ms. Tran Thi Huyen - Permanent Deputy Secretary of the Party Committee of Moc Son Ward, Son La Province: We always identify the need for a connection between agriculture and tourism in mutual support to create development. At Moc Chau Culture and Tourism Week 2025, the booths and cultural spaces of localities are associated with agricultural products. Thereby, both introducing, promoting and at the same time promoting to create products associated with agriculture and tourism.
This combination not only enriches the experience, but also helps visitors directly enjoy and shop in a friendly, intimate space.
Mr. Hoang Duc Bang - Tourist from Ninh Binh province: I find the agricultural products here very diverse, rich and really delicious. People decorate very beautifully and creatively, I like this way of decoration. In the future, I hope that the fruits here will grow better throughout the country.
In the series of activities of Moc Chau Culture and Tourism Week, Long Sap border commune introduced to tourists the typical agricultural products of the locality. These products are not only the crystallization of the labor of the people, but also a way to promote the image of the people and the potential of agricultural tourism in the border area.
Mr. Lo Van Nghiep - Party Cell Secretary, Head of Phach village, Long Sap commune, Son La province: The village also displays outstanding agricultural products such as: longan, corn, climbing bamboo, pumpkin, melon. These are agricultural products made by the people. Through this festival, the hope is to promote agricultural products to tourists near and far, to create momentum for tourism at the border gate to develop further.
Agricultural products displayed at the cultural camp spaces of communes and wards in the Moc Chau national tourist area have contributed to promoting trade, investment promotion and consumption of agricultural products, especially agricultural products with strengths in the harvest season. Thereby, creating opportunities for connection, exchange and development of tourism associated with agriculture between localities inside and outside the province./.