The 2025 Moc Chau Culture and Tourism Week, with its many attractive activities, aims to preserve, honor, and promote the unique cultural identity of the ethnic groups living on the Moc Chau plateau. This annual event is organized to concretize the orientation outlined in Conclusion No. 94-KL/TU dated January 23, 2021, of the Provincial Party Committee on the development of tourism in Son La province until 2025, with a vision to 2030. It also aims to create unique and attractive tourism products, attracting a large number of tourists to experience and explore the Moc Chau National Tourist Area – a world-leading natural destination.

Art program at Moc Chau Culture and Tourism Week 2025.

The graceful Thai girls wearing their Piêu scarves.

Bamboo pole dance of the Muong ethnic group.

A performance showcasing the cultural traditions of the Thai ethnic community.

A performance showcasing the cultural traditions of the Hmong ethnic community.

A performance showcasing the cultural traditions of the Dao ethnic community.

The cultural space of the Hmong ethnic group.

The competition involves pounding rice cakes.

A traditional feast of the Dao ethnic group.