Fruits grown according to VietGAP and organic standards from various localities will be displayed at the 16th Provincial Party Congress.

The Provincial Investment, Trade and Tourism Promotion Center was assigned to lead and coordinate with other units in preparing for the event, from designing and arranging the exhibition space, inviting participating units, to reviewing products and preparing the supply of goods. Ms. Le Thi Hong Anh, Director of the Provincial Investment, Trade and Tourism Promotion Center, shared: The Center recognizes this as an opportunity to promote the image and achievements of the province to delegates and partners. At this point, all aspects have been basically completed, from designing the model and setting up the booths to preparing the products. Participating units have also been very active and proactive in arranging personnel and preparing goods with a high sense of responsibility.

The exhibition space, with the participation of many businesses, showcased the strengths of Son La's agricultural products, processing industries, and OCOP (One Commune One Product) products. Among them, Phuc Sinh Son La Joint Stock Company offered an experiential space with an Arabica coffee display area and a coffee brewing area for delegates to enjoy. Mr. Vu Van Hop, Head of Administration and Human Resources at the company, said: "We are honored to be selected by the province to serve the Congress. Our booth introduces key products such as Son La Blue Arabica coffee, Son La Cascara Blue tea, instant coffee, and K filter bag coffee – products that have proven quality and are highly appreciated by customers."

Blue Son La coffee from Phuc Sinh Son La Joint Stock Company is made from Son La Arabica coffee beans.

Meanwhile, Doveco Son La, a branch of Dong Giao Export Food Joint Stock Company, brought to the Congress processed products made from mangoes, passion fruit, lychees, oranges, peaches, and other vegetables and agricultural products such as sweet corn, pure fresh pineapple juice, and paper packaging, all produced using the most modern Tetra Recart® (Sweden) technology in Vietnam. Mr. Trinh Ngoc Anh, Deputy Director of Doveco Son La, stated that this year, the company plans to produce approximately 80,000 tons of raw materials from Son La and other Northwestern provinces, while also expanding new planting areas to ensure a stable and long-term supply for the factory. Doveco had two booths showcasing its export products at the Congress. This was an opportunity for the company to affirm its position in the agricultural processing sector and promote the results of its five-year investment in building the factory and developing a sustainable value chain-linked raw material area in Son La.

Meanwhile, Moc Suong Tea Company Limited, located in Tan Yen commune, brought to the Congress the pure flavor of Oolong tea leaves meticulously cultivated on the Moc Chau plateau. Over 30 hectares of Thanh Tam and Thuy Ngoc teas are grown organically, without the use of chemicals, and each tea bud is carefully selected. Mr. Nguyen Ky Suong, Director of the company, shared: "We are introducing to the delegates specialty tea products that are the culmination of traditional techniques combined with modern technology. The booth not only displays the products but also invites guests to sample tea and experience the exquisite flavor of the Moc Chau plateau."

The tea growing area of ​​Moc Suong Tea Company Limited, Tan Yen commune.

In addition to the businesses' flagship products, the Provincial Investment, Trade and Tourism Promotion Center also collaborates with cooperatives to bring in many fresh agricultural products and characteristic processed products such as custard apple, golden star apple, yellow passion fruit, avocado, dragon fruit, jackfruit, persimmon, cascara tea, instant coffee, plums, mangoes, and dried bananas... These products are carefully selected, showcasing the achievements from high-tech agricultural development programs, safe production practices, and the province-wide OCOP movement.

The exhibition space alongside the Congress, through each booth, showcased a dynamic and potential-rich Son La, affirming its economic development direction linked to cultural identity. This activity helped participating units promote their products while expressing pride in their contributions to the province's overall picture. The meticulous preparation of the Center for Investment, Trade and Tourism Promotion, along with the responsibility and enthusiasm of businesses and cooperatives, will create a vibrant space that leaves a beautiful impression and spreads the province's determination for innovation and a firm step into the future.