Son La in plum blossom season. Photo: The Phi/TITC

 

It is known that from May 5, 2025, the Department of Culture, Sports and Tourism of Son La issued Plan No. 1072/KH-SVHTT&DL on organizing tourism competitions in 2025, including: (1) Son La tourism video clips; (2) Beautiful tourism photos; (3) Composing tourism slogans; (4) Designing tours and tourism explanations; (5) Awards for voting to recognize Son La tourism brand.

The purpose of the contests is to create conditions for organizations and individuals to promote their creativity and composition; to promote the friendly and hospitable land and people of Son La, unique and attractive tourism products, culture and local products, to attract investment and attract more and more tourists to Son La.

Recently, on September 14, 2025, the Department issued Official Dispatch No. 2556/SVHTT&DL-QLDL regarding the extension of the deadline for receiving works. Accordingly, the deadline for receiving works at the website: https://cuocthidulich.vhttdl.sonla.gov.vn is extended until the end of the day.10/11/2025.

Information about the competitions:

1. Award for voting to recognize Son La province's tourism brand in 2025

Including 05 voting categories: (1) Tourist areas, tourist attractions, tourist attractions (historical, cultural relics, scenic spots). (2) Typical hotels. (3) Typical other accommodation establishments (tourist apartments, motels, homestays, camping sites...). (4) Standard food service establishments. (5) Standard shopping service establishments.

2. Slogan writing contest for Son La tourism in 2025

Based on the Son La tourism logo of the Organizing Committee, the authors of Son La tourism slogans are free to develop their ideas for Son La tourism slogans; however, the works must closely follow the content and ideas of the Son La tourism logo, have a high level of generalization, ensure to express the meaning and outstanding, unique and different characteristics that are qualified to identify and affirm the Son La tourism brand, contributing to attracting domestic and international tourists to Son La.

3. Son La Tour Design and Tourism Presentation Competition 2025

The entries are video clips or slides (automatic slides with sound, images, and narration) expressing tour design ideas and tourism explanations, focusing on introducing typical destinations in Son La province such as: natural landscapes, historical sites, scenic spots, community tourism villages, traditional craft villages, festivals, cultural and tourism events, customs, unique cultural features, folk arts, traditional cuisine, typical tourism products... trekking, hiking, photo tours. Each designed tour needs to have a clear theme and message, express its own identity, creativity, be closely linked to real-life experiences, be suitable for local conditions, and be able to be organized and effectively exploited in practice.

4. Son La Tourism Video Clip Creation Contest 2025

The entries are video clips made from 2024 to the time of the contest, recording beautiful moments of natural landscapes, historical and cultural relics, scenic spots, tourist destinations, types of tourism, traditional craft villages, festivals, cultural and tourism events; moments of life, unique cultural features, customs and practices, cultural activities, folk arts, culinary culture, exploring and experiencing tourism products; introducing the potential for tourism development and tourism resources in Son La province.

5. Son La Tourism Photo Contest 2025

The entries in the contest "Beautiful Photos of Son La Tourism, 2025" reflect the vivid and authentic beauty of the land, life and people of Son La today through a specific tourism lens: Images of destinations, natural landscapes, scenic spots, historical relics, cultural heritages in Son La province; Images of life moments, daily life beauty, customs and habits, cultural beauty of the ethnic groups of Son La; Images of moments of discovery and experience of tourism products and services, indigenous culture, immersing in the lives of indigenous people in tourist areas, spots, tourist accommodation facilities... in Son La province; Images of types of tourism, unique cultural and tourist architectural works, forms of folk culture, culinary culture, traditional occupations, typical festival activities... in Son La province.

Detailed information about Son La tourism competitions in 2025 at the following link: https://cuocthidulich.vhttdl.sonla.gov.vn.