In 2025, Son La province will celebrate its 130th anniversary (October 10, 1895 - October 10, 2025), a special historical milestone marking its journey from a mountainous region to the center of the Northwest region today. On this occasion, the 130th anniversary digital identity has officially launched, becoming a bridge to spread pride and the spirit of unity among the ethnic communities.
Logo commemorating the 130th anniversary of the founding of Son La province.
Over 130 years of construction and development, Son La has written memorable chapters: from the heroic epic of the tenacious resistance war to the century-long hydroelectric project; from the transformation of commercial agriculture to the burgeoning cultural and ecological tourism... These achievements not only affirm Son La's position in the Northwest region but also create inspiration, clearly depicted in the 130th anniversary branding – a cultural symbol that unites the community, awakens love for the homeland, and inspires aspirations for greater achievements.
The brand identity, recently approved and announced by the Organizing Committee of the Anniversary Celebration, includes: the 130th anniversary logo; Facebook and Zalo avatars; outdoor billboards; promotional mascots printed on canvas bags, t-shirts, and keychains; a set of images related to the culture of the 12 ethnic groups of Son La province under the theme "Son La Girl"; and a check-in model to promote the event…
Keychains featuring the logo commemorating the 130th anniversary of the province's founding.
The highlight of the brand identity is the 130th anniversary logo, exquisitely designed, highly recognizable, and incorporating characteristic motifs of Son La. The logo symbolizes the inheritance and development of heritage over 130 years, affirming the province's position, vision, and aspirations for future development. It is the culmination of history, culture, and the spirit of innovation in the western region of Vietnam.
Officials and civil servants in Binh Thuan commune responded by changing their profile pictures on Facebook and Zalo to include a framed image commemorating the 130th anniversary.
Mr. Pham Dai Phong, Deputy Director of the Department of Culture, Sports and Tourism, informed: In order for the Ministry to recognize and for the content of the propaganda celebrating the 130th anniversary of the founding of Son La province to have a strong impact on the whole society, the Department has sent a document to departments, agencies, communes, and wards; especially media agencies to strengthen propaganda and call for the participation of officials, civil servants, employees and the people through both direct and online forms. At the same time, the Department sent notifications to the Departments of Culture, Sports and Tourism of provinces and cities nationwide, and press agencies to support the communication of the event's content.
A sample of a canvas bag printed with a logo promoting the 130th anniversary of the province's founding.
From October 1st, 2025, the brand identity will appear uniformly on the electronic portals/websites, electronic billboards, and public screens of agencies and units, displayed on the homepage of Son La Newspaper's online edition, and on the fan pages of Son La Newspaper and Radio and Television... The brand identity images will also spread widely on social media platforms, shared by many people in Son La with pride in anticipation of the great anniversary of their homeland.
Youth union members are excited about the new visual identity celebrating the 130th anniversary of the province's establishment.
Ms. Quang Thi Vin, from Group 2, Chieng Coi Ward, enthusiastically shared: "As a daughter born and raised in Son La for over 60 years, I feel moved and proud these days to see images and activities everywhere related to the 130th anniversary of the province's founding. I am very impressed with the logo and the images in the brand identity celebrating the 130th anniversary of the province's founding. These are truly visual images that promote and inspire pride among the people of Son La."
Humanoid mascot model for event promotion.
The call for officials, civil servants, employees, and citizens to change their profile pictures with the commemorative avatar frame on Facebook and Zalo to celebrate the 130th anniversary has created a strong ripple effect. In just the first few days of implementation (from October 1, 2025), thousands of personal accounts simultaneously changed their avatars. This is clear evidence of the appeal of the new brand identity and the 130th anniversary of the province's founding. Each avatar change is a voluntary act, turning each user into a "brand ambassador," contributing to the rapid spread of the event's message beyond geographical boundaries.
Students at Northwest University are responding to the call to change their profile pictures on their personal Facebook pages to commemorate the 130th anniversary.
Lo Van Vinh, a final-year student at Tay Bac University from Song Ma commune, shared his joy: "My friends, including students from other provinces, have asked about the logo and the meaning of the 12 ethnic groups. Thanks to that, we have the opportunity to introduce Son La in a natural way, spreading our culture and pride in our homeland to everyone."
Appearing consistently from the real world to the digital space, the Sơn La Province 130th Anniversary Brand Identity is contributing to a powerful wave of community engagement, fostering pride and solidarity. Each avatar change, each shared image, each symbol present on the streets or social media is an affirmation: the people of Sơn La always look back to their roots, cherish history, and are ready to continue their journey, working together to build a more prosperous and beautiful homeland, becoming a shining example in the Northwest region.