(sonla.gov.vn) In recent years, Moc Chau district, Son La province, has been chosen by many sports event organizers as the venue for prestigious marathon races. Each season attracts thousands of domestic and international athletes, thereby spreading awareness to millions of people and contributing to the promotion of tourism in Moc Chau in particular and Son La province in general.
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Many families have signed up together to conquer these routes.
with the incredibly beautiful natural scenery of Moc Chau's mountains and forests.
2024 marks the 6th year the Vietnam Trail Marathon has been held in Moc Chau district. This year's race attracted over 4,000 athletes from 40 countries and territories worldwide. Athletes competed in the following races: 70 km, 42 km, 21 km, 10 km, and 5 km. According to the organizers, this year's race had a high level of professionalism and a larger number of participants compared to previous years. The race is considered to have one of the most beautiful terrains in Vietnam. Moc Chau, with its impressive routes, picturesque scenery, and the friendliness and hospitality of its people, provided athletes with an unforgettable experience participating in the 2024 Vietnam Trail Marathon. Along the race route, the athletes encountered many people from the ethnic minority communities of Son La province standing on both sides of the road, welcoming and cheering them on, making the athletes participating in the race and tourists alike feel warmly welcomed.
Participating in the race, athletes are challenged with various terrains, such as lush tea hills, Phieng Canh, Na Ka, and Mu Nau plum valleys, and pristine villages with friendly and hospitable locals. The bright smiles and cheers from tourists and Moc Chau people, along with children in colorful H'Mong, Thai, and Dao ethnic minority costumes running alongside to cheer and offer beautiful flowers, are truly unique experiences that leave a lasting impression on the athletes. Moc Chau District, Sơn La Province, is an ideal location to host international-level sporting events. Along with being voted as the leading natural destination in the region and internationally, Moc Chau has attracted tourists from all over the country and abroad with its natural scenery, climate, and people.
Marathon running is a growing popularity, and Moc Chau, Son La, has consistently been a reputable location for event organizers to host the Vietnam Trail Marathon. This race is an extremely effective way to promote tourism through sports. Organizing a marathon not only attracts thousands of runners but also provides an opportunity for Son La to strongly promote and develop tourism, generating profits for various sectors. Beyond the economic benefits, thousands of runners become tourism ambassadors, spreading the image of the region and its people to their friends and family. This effect will lead to more organizations choosing Moc Chau, and Son La province in general, as venues for sports, cultural, and tourism events.
Through these running events, a brand has been built, gradually transcending the boundaries of a mere sporting activity to become an impressive cultural and tourism event, attracting a large number of athletes and fans from both within and outside the country. With this positive effect, in the future, we will continue to promote and introduce the image of Son La's land and people to friends both domestically and internationally through large-scale sporting events, promising to create a ripple effect and contribute to promoting and boosting tourism in Son La province. The goal is that after each race, everyone will want to return to Moc Chau, Son La in the future.
Diep Huong