Since the beginning of the year, Son La tourism has continued to record positive developments, affirming its position as an important economic sector of the province and an attractive destination in the Northwest region.
In the past 10 months, Son La has focused on implementing the orientation of developing tourism into a spearhead economic sector, associated with preserving and promoting national cultural values, developing green and sustainable tourism. Many specific programs and plans have been implemented, such as stimulating domestic tourism, building new products associated with festival seasons, eco-tourism and community tourism; completing the construction of smart tourism software according to the 2-level local government model...
Son La has a lot of potential for tourism resources, including both natural and cultural resources.
Notably, the tourism event "Colors of Son La" was successfully organized in Da Nang city, with diverse activities, rich in ethnic cultural identity, leaving many good impressions, continuing to spread the image of tourism, people and land of Son La to every citizen in Da Nang, domestic and international tourists; on September 11, the World Travel Awards officially announced that Moc Chau was voted to receive the award "Asia's Leading Natural Destination in 2025"...