Since the beginning of the year, Son La's tourism sector has continued to record positive developments, affirming its position as an important economic sector of the province and an attractive destination in the Northwest region.
Over the past 10 months, Son La has focused on developing tourism into a key economic sector, linked to the preservation and promotion of ethnic cultural values, and the development of green and sustainable tourism. Many specific programs and plans have been implemented, such as stimulating domestic tourism, developing new products associated with festivals, ecotourism, and community tourism; and completing the development of a smart tourism software based on a two-tiered local government model...
Son La has great potential in terms of tourism resources, including both natural and cultural resources.
Notably, the successful organization of the "Colors of Son La" tourism event in Da Nang city, with diverse activities rich in the cultural identity of ethnic groups, left many positive impressions and continued to spread the image of tourism, people, and the land of Son La to every resident in Da Nang, domestic and international tourists; on September 11th, the World Travel Awards officially announced that Moc Chau was selected to receive the "Leading Nature Destination in Asia 2025" award...