The Miss Ethnic Tourism Vietnam 2025 pageant was held in Moc Chau. Photo: Organizing Committee

On October 29th, Vice Chairman of the Son La Provincial People's Committee Ha Trung Chien chaired a meeting with the Organizing Committee of the Miss Ethnic Tourism Vietnam 2025 contest to review the preparation work.

The Miss Ethnic Tourism Vietnam 2025 pageant is organized to honor the beauty of women from Vietnam's 54 ethnic groups and spread a message of cultural pride and national unity.

At the same time, it contributes to promoting cultural heritage, fostering green tourism and community-based tourism, and attracting domestic and international tourists.

Vice Chairman of Son La Provincial People's Committee Ha Trung Chien chaired a working session with the Organizing Committee of the Miss Ethnic Tourism Vietnam 2025 Contest.

The final round will take place at Moc Chau National Tourist Area, with the final night scheduled for November 15, 2025. Departments and agencies are urgently preparing facilities, ensuring security, medical services, and other support for contestants and tourists.

The Vice Chairman of the Son La Provincial People's Committee emphasized that this is an important cultural and tourism event, contributing to enhancing the position and promoting the image of Son La to friends both domestically and internationally.