Son La province is actively preparing for the Miss Vietnam Ethnic Tourism Contest 2025.

The Miss Vietnam Ethnic Tourism 2025 contest was held in Moc Chau. Photo: Organizing Committee
On October 29, Vice Chairman of Son La Provincial People's Committee Ha Trung Chien chaired a meeting with the Organizing Committee of the Miss Vietnam Ethnic Tourism Contest 2025 to review preparations.
The Miss Vietnam Ethnic Tourism 2025 contest is held to honor the beauty of women from 54 Vietnamese ethnic groups and spread the message of cultural pride and national solidarity.
At the same time, it contributes to promoting cultural heritage, promoting green tourism, community tourism, attracting domestic and foreign tourists.

Vice Chairman of Son La Provincial People's Committee Ha Trung Chien chaired a meeting with the Organizing Committee of the Miss Vietnam Ethnic Tourism Contest 2025.
The final round will take place at Moc Chau National Tourist Area, the final night is scheduled for November 15, 2025. Departments and branches are urgently preparing facilities, ensuring security, health, and serving contestants and tourists.
The Vice Chairman of the People's Committee of Son La province emphasized that this is an important cultural and tourism event, contributing to enhancing the position and promoting the image of Son La to domestic and foreign friends.