The conference was attended by more than 60 trainees who are civil servants of communes in charge of culture and tourism, agriculture and rural areas in Son La province.

The conference was organized by the Department of Culture, Sports and Tourism of Son La province to support localities in building and developing unique tourism products, promoting digital transformation, connecting markets, attracting tourists, contributing to the development of sustainable rural economy, towards the goal of developing Son La tourism in a green, fast and sustainable direction.

At the Conference, the students were informed by lecturers of the Vietnam Academy of Agriculture on topics on state management of tourism and agricultural tourism, agricultural models associated with the new rural development program; developing agricultural tourism associated with the new rural development program; developing agricultural tourism according to the value chain; building and evaluating agricultural tourism models; guiding the management mechanism, organizing the model; building rural tourism destination brands and digital transformation trends in tourism development.

In addition, students are also equipped with digital content creation skills, applying artificial intelligence (AI) in promoting tourism products and services; applying e-commerce in promoting rural tourism. At the same time, they will visit and learn from typical agricultural tourism models in Moc Chau National Tourist Area.

During the training, lecturers and students actively exchanged and shared practical experiences, proposed many ideas and solutions for tourism development associated with agriculture and rural areas suitable to the characteristics of each locality. At the same time, organized for students to visit the field, learn some agricultural models associated with tourism development at Moc Chau National Tourist Area.