Recently, the harvest festival in Ngoc Chien commune (Son La province) - a "fairytale countryside" in the Northwest region - has always attracted a large number of locals and tourists. This festival aims to preserve and promote cultural values associated with the working and production life of the highland people.

New Rice Festival 2025.
Amidst the lively sounds of the bamboo flute and the rhythmic Xoe dance, the people offer golden rice grains and fragrant wine to their ancestors, thanking heaven and earth for a bountiful harvest and a prosperous life. This is also an occasion for the community to bond, preserve traditional customs, and share pride and aspirations for building a more prosperous and beautiful Ngoc Chien homeland.

People gather to celebrate the new rice harvest festival.

Judges evaluate the culinary entries from various localities.
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After pounding, the glutinous rice is sifted to remove the husks and broken grains, leaving only the tender green rice flakes.