In recent times, the new rice celebration in Ngoc Chien commune (Son La province) - the "fairy tale countryside" of the Northwest region has always attracted a large number of people and tourists. This festival aims to preserve and promote cultural values associated with the working and production life of the highland people.

New rice festival 2025.
Amidst the bustling sounds of the Khen and Xoe dance, people offer golden rice grains and cups of fragrant wine to their ancestors, thanking heaven and earth for a bountiful harvest and a prosperous life. This is also an opportunity for the community to unite, preserve traditional customs, and share pride and aspirations to build their homeland Ngoc Chien to become more and more prosperous.

People come back to celebrate the new rice festival.

Judges judge local culinary contest entries
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After pounding, the glutinous rice is winnowed to remove the husk and broken grains, keeping only the young green rice grains.