With the program taking place in the early days of 2026, Moc Chau ward is rushing to complete the final preparations for the opening ceremony of the 2026 Tourism Program. This is a cultural and tourism event, and also an affirmation of the attractiveness of Moc Chau National Tourist Area - a leading natural destination in the world.

Opening on the evening of January 17th at 8/5 Square will be an art program themed "Enchanted by the Flower Season," consisting of three parts: "Moc Chau - The Beauty of Cherry Blossoms," "Moc Chau - The Paradise of White Plum Blossoms," and "Moc Chau - The Love Story of Ban." The program will feature performances by central and local singers, along with a team of artisans and amateur actors.

Tourists take photos in the plum blossom garden.

Ms. Nguyen Thi Hoa, Chairwoman of the People's Committee of Moc Chau Ward, said: "The overarching goal is to promote the potential and advantages of the Moc Chau National Tourist Area, aiming to effectively exploit various types of experiential, ecological, cultural, and resort tourism, gradually building and developing a distinctive tourism brand for Moc Chau. This is also an opportunity to attract capable investors, contributing to improving the quality of tourism activities and the spiritual life of the people."

Tourists take photos next to cherry blossoms on the plateau.

At the satellite tourist destinations, preparations for the festival are in full swing; businesses and cooperatives in tourism and agriculture are getting ready for the program and directly participating in activities such as street parades featuring models showcasing Moc Chau's characteristic flowers and fruits; and exhibition spaces introducing Moc Chau's tourist attractions. Moc Chau Island - Bach Long Glass Bridge tourist area will offer adventurous sports experiences and a vibrant traditional market atmosphere.

Happy Land Moc Chau tourist area.

Mr. Nguyen Manh Hung, Director of Happy Land Moc Chau, said: "In response to the ward's program, Happy Land is organizing the 'Snow Town' and 'Traditional Tet Village' spaces, community cultural activities, street fashion shows; recreating the rhythm of highland life through folk and traditional activities, such as pounding sticky rice cakes, horseback riding, archery, and some characteristic folk games. Currently, we are rushing to complete the decorative models and preparing personnel to participate in the street parade of flower floats on January 17th... contributing to creating a vibrant and colorful festive atmosphere."

Visitors experience the cultural atmosphere at Moc Chau Island Tourist Area.

At Mu Nau Tourist Area, preparations are underway for a unique live fashion show with the theme "Moc Chau - Brilliant Seasons of Flowers" on the morning of January 18, 2026, combined with a tea-drinking space created by artisan Nguyen Cao Son. The Bon Bon Agricultural Tourism and Service Cooperative and the Vat Hong Neighborhood Cooperative are tending to their ripe strawberry beds for visitors to experience fruit picking; the Ta So community tourism village and the Hang Tau Cooperative are preparing for the Mong New Year activities and the "Hang Tau - Discovering a Strange Land" marathon.

Furthermore, the program also utilizes digital technology to enhance visitor interaction in Moc Chau plateau through the "Scan QR Code" contest with the theme "Digital Journey - Check-in Moc Chau". The organizers have designed a QR code system at tourist attractions, accommodations, and restaurants. Visitors simply scan the code to check in and accumulate points. The person with the highest score will have the chance to win the "Check-in King" prize worth up to 20 million VND. In addition, the "Moc Chau - Season of Flowers Calling the Sun" photo contest, launched from January to March 2026, encourages professional photographers and tourists to capture the most beautiful moments with plum blossoms, peach blossoms, and bauhinia flowers in Moc Chau plateau.

The accommodation is ready to welcome guests during the event.

To ensure the event's success and safety, detailed plans for security, traffic management, and fire prevention have been developed by the Ward Police and the Ward Military Command. A 24/7 medical system is in place, and strict food safety and hygiene measures are in place to ensure visitors can enjoy their Moc Chau trip with peace of mind. Along National Highway 6 and in central areas, clusters of banners, flags, and slogans are being installed, creating a joyful atmosphere to welcome visitors from all directions.

Get ready for the "Flower Season Promise" in 2026, which promises to be a significant boost, kicking off a successful year for tourism and further elevating the image of Moc Chau as a friendly and hospitable destination on the tourism map.

Huy Thanh