The "Miss Moc Chau Dairy Cow 2026" contest attracted thousands of tourists and locals.

With the theme "Miss Dairy Cow 2026 - Pure and Authentic Beauty," the competition continues to mark a strong transformation of the dairy industry.Moc Chauin a new stage of development; while simultaneously honoring the unique cultural and economic values ​​of the steppe region.

According to the organizers, this year's "Dairy Cow Beauty Contest" will select the 40 best cows and calves from participating farmers to showcase and be judged.

The Miss Dairy Cow Contest 2026 in Moc Chau is organized by the People's Committee of Thao Nguyen Ward in collaboration with Moc Chau Dairy Cattle Breeding Joint Stock Company.

The competing cows were comprehensively evaluated based on overall appearance, body indices, udder, milk production, and reproductive performance.

The prize structure includes: 1 Miss title, 2 Runner-up titles, and many other awards to encourage and motivate livestock farmers.

Delegates visited the exhibition space displaying documents about the 68-year development journey of Moc Chau Farm, Son La province.

Besides the main competition, the event also includes a series of diverse activities that contribute to promoting economic, cultural, and social development in Thao Nguyen ward and the Moc Chau area.

A farmer prepares his dairy cows before they enter the competition.

The most notable activity istrade promotionWith 17 booths showcasing, introducing, and offering samples of Mocchaumilk products, along with many unique products from businesses and agricultural cooperatives in the area.

The cultural and artistic space is also emphasized with the exhibition "Old Moc Chau Farm and Beautiful Moc Chau Photos," recreating the formation and development of the Moc Chau state-owned farm, along with images, artifacts, and traditional costumes associated with the lives of the people of the grassland.

Mr. Pham Hai Nam, General Director of Moc Chau Dairy Company, said: "This is an important milestone demonstrating the close bond between businesses and local authorities, and also opens up a new phase of development in promoting the unique culture, tourism, and agriculture of the Moc Chau region."

On this occasion, Moc Chau Dairy Cattle Breeding Joint Stock Company also organized activities for visitors and locals to participate in painting dairy cow statues, milking cows, drinking milk, and taking photos for free...

The meticulously staged art program "New Day on the Grassland" recreates the history of the Moc Chau dairy farm and industry from 1986 to the present; it also reflects the innovation, application of science and technology, and the development of agriculture linked with sustainable tourism.

The performance by the "dairy cows" attracted a large audience.

The event also included a video creation contest titled "The Grassland - My Story" and a quiz competition titled "Golden Bell Challenge: Moc Chau - A Land of Wonders," aiming to spread love and pride in the hardworking traditions of previous generations; and to cultivate awareness among young people about the core economic value of the dairy farming industry.

A performance by a "dairy cow" from the Peach Garden Unit 1.

Mr. Nguyen Thanh Cong, Vice Chairman of the People's Committee of Son La province, informed: The event contributes to continuing the promotion of the Moc Chau Creamery brand after the brand launch ceremony, creating a meaningful cultural playground for the local community. The province hopes that the enterprise will continue to apply advanced science and technology, expand processing, diversify dairy products, enhance the value of goods, link production with environmental protection and sustainable development.

The Organizing Committee crowned the Moc Chau Dairy Cow Beauty Queen 2026 to cow number HS 215505, owned by Mr. Tran Van Da, from the 19/5 breeding unit, Moc Chau Dairy Cattle Breeding Joint Stock Company.

The "Miss Moc Chau Dairy Cow 2026" contest is not only an opportunity to honor dairy farmers and high-quality dairy herds, but also contributes to promoting the Moc Chau milk brand. It is also an opportunity to create a link between agricultural development and tourism, aiming to build Moc Chau into the "dairy paradise" of the whole country.

QUOC TUAN