Tay Bac Eco Cooperative, Gia Phu commune, introduced its OCOP products at the 2025 Northwest Region - Son La Agricultural and OCOP Products Trade Promotion Fair.

In Chieng Mai commune, the Sang Na Tre Agricultural Cooperative was established under the "One Village, One Economic Model" model. Currently, it has 18 members, cultivating 30 hectares of coffee sustainably, from planting and caring for the plants to processing and selling the product. Through trade promotion activities, the cooperative is gradually building a local coffee brand, expanding its market beyond the province, and creating jobs and stable income for its members.

Mr. Cam Van Hoang, Director of Sang Na Tre Agricultural Cooperative, said: "Previously, coffee was mainly sold raw, and the output depended on traders, so the value was not high. Since receiving support from the Provincial Cooperative Union to participate in trade fairs and connect with consumers, the cooperative's coffee products have become known to many partners, and consumption has increased by 20-30%. The cooperative has begun to focus on improving packaging and labeling, and enhancing quality to meet market demands."

Members of Ngoc Hoang Agricultural Cooperative, Ta Hoc commune, harvest dragon fruit.

Ngoc Hoang Agricultural Cooperative in Ta Hoc commune cultivates 500 hectares of fruit trees, with red-fleshed dragon fruit being the main crop, covering 200 hectares. Production follows organic farming practices and meets VietGAP and GlobalGAP standards. Through promotional activities, participation in trade fairs, and connecting supply and demand, the cooperative's products are increasingly expanding their market reach. Ms. Nguyen Thi Dung, Deputy Director of the cooperative, stated: "Every year, the cooperative supplies approximately 4,000 tons of dragon fruit to the market, both domestically and for export to markets such as Russia, France, Germany, the Netherlands, and Italy. Thanks to intensified trade promotion combined with technological applications, product output is increasingly stable, selling prices have increased by 10-15%, and members' incomes have improved."

In 2025, the Provincial Cooperative Union coordinated and facilitated the participation of cooperatives in 24 trade promotion conferences and fairs both within and outside the province, with a total budget of over 800 million VND. This helped cooperatives access large markets and sign sales contracts with businesses and supermarkets in Hanoi, Quang Ninh, Hai Phong, Ho Chi Minh City, Bac Lieu, etc., reducing their dependence on traditional traders. Support was also provided to cooperatives through consulting on brand and product packaging development; training to improve management capacity; and loan assistance from the Cooperative Development Support Fund. In 2025 alone, the Fund disbursed 15.2 billion VND to 26 cooperatives.

Sang Na Tre Agricultural Cooperative, Chieng Mai commune, introduces its coffee products.

Mr. Le Huy Phong, Vice Chairman of the Provincial Cooperative Union, affirmed: The Provincial Cooperative Union identifies trade promotion as a key task, helping to connect cooperatives with businesses and markets. In the coming time, we will continue to link trade promotion with digital transformation, support cooperatives in building brands, enhancing competitiveness and sustainable development.

By promoting trade activities, expanding product markets, and creating opportunities for cooperatives to change their production mindset and continuously improve product quality to meet the increasingly high demands of consumers, the role of the collective economy in the socio-economic development of the province is affirmed.

Minh Ngoc