Dai Yem waterfall tourist area, Muong Sang commune.

Joining the crowd eagerly welcoming spring on the steppe, I, like many tourists, am fascinated when exploring the spring scenery on the beautiful plateau. Winter passes, spring comes, which is also the time when flowers on the plateau compete to show off their colors. Moc Chau plum blossoms are beautiful not only because of their fragile, pure appearance, but also because when they bloom, they will bloom in abundance. Plum trees compete to show off their colors, small plum blossoms cover the branches like a pure white cloak covering the whole area. When spring comes to Moc Chau plateau, visitors can also see many other flowers such as: mustard flowers, buckwheat flowers, wild sunflowers, peaches, daisies, orchids, lilies, sunflowers and countless other flowers competing to show off their colors, on the hillsides, valleys, hidden in the villages, creating brilliant colors to welcome spring.

Tourist areas and spots: Ban Ang pine forest, Dai Yem waterfall, Happy land, walking street, Moc Chau night market, Moc Chau Island... attract thousands of visitors to visit and experience every day. The highlight is Moc Chau Island tourist area in Muong Sang commune, the most modern entertainment area in the Northwest region, with games available for the first time in the Northwest, Son La. The most impressive is Bach Long Glass Bridge, which has achieved 3 world records recognized by 3 prestigious world organizations, including: The longest cliff path in the world by the GUINNESS World Records Organization (GWR); the longest glass-bottom bridge in the world by the World Record Association (WRA) and the Official World Record Organization (OWR) of Europe, recognizing this as the longest glass bridge in the world with a length of 632m. Along with the experience of crossing the glass bridge, visitors can experience the thrill of Zipline swing, rainbow slide, and mini F1 racing. Accommodation areas with unique and novel architecture, such as a hotel simulating a high-speed train in the middle of the poetic Northwest mountains and forests, or a glamping resort with a capacity of over 300 people with the idea of ​​planets in the galaxy...

Surprised by the beauty of Moc Chau Island Tourist Area, Ms. Le Lan Huong, a tourist from Ho Chi Minh City, shared: Through information in the press and social networks, we know that Moc Chau is a leading regional natural destination in the world, with the longest Bach Long glass bridge in the world, so we came to visit and experience. Indeed, when walking on the bridge, looking around, we were very impressed by the pristine, majestic beauty of the mountains and forests. This is a very interesting, fun and impressive spring trip experience.

Mr. Mai Tri Tue, Deputy General Director of 26 Moc Chau Tourism Joint Stock Company, informed: In addition to the unique and different architectural works, Moc Chau Island pays special attention to preserving, conserving and honoring indigenous cultural values, helping visitors learn about the culture of the Northwest ethnic groups. On the occasion of Tet, visitors can immerse themselves in folk dances, community cultural activities and especially the "Thai Xoe Art" - a representative intangible cultural heritage of humanity; participate in folk games and spring markets so that visitors can experience and understand more about the culture and people of Moc Chau.

Moc Chau not only has beautiful natural scenery, it is also the land of 12 ethnic groups, each with its own culture, festivals, customs, all of which combine to create a unique tourism product with the Moc Chau brand. Coming to Moc Chau, visitors can live in the diverse cultural space of the ethnic groups, learn about the traditional, unique and typical cultural values ​​of the ethnic groups, from traditional houses, costumes, cuisine, festivals, community cultural activities, especially the Thai xoe dance; the tha kheng dance, the Khen dance of the Mong people, the bell dance of the Dao people; handicrafts, brocade weaving, bamboo and rattan weaving of the ethnic groups. This is also an advantage for Moc Chau to develop community tourism.

The Thai ethnic community tourism village in Ang village, Dong Sang commune, impresses with its traditional stilt houses, and the Het Cha Festival, which has been recognized as a national intangible cultural heritage. Vat village, Muong Sang commune, with its ancient stilt houses, traditional weaving and weaving crafts, and the sacred Vat Hong pagoda... Or Ta So village, Chieng Hac commune, with its characteristic wooden houses of the Mong ethnic group built in the traditional style, and the Khen dance, which is a unique feature, attracting tourists, contributing to creating highlights and diversifying Moc Chau's tourism products.

The potential strengths of Moc Chau are all associated with festivals throughout the seasons of the year. In the past year, many typical festivals and cultural and artistic activities were maintained and organized by Moc Chau, such as: Het Cha Festival, Praying for Rain, Fruit Picking Festival; Vietnam Trail Marathon in Moc Chau District; Son La Province Cultural Tourism Festival "The World's Leading Natural Destination" in Moc Chau; Moc Chau Cultural and Tourism Week; Dairy Cow Beauty Contest... Thereby, contributing to promoting and bringing the image of Moc Chau tourism to domestic and foreign tourists.

The effect of the award "World's Leading Regional Natural Destination" has strongly impacted the development of Son La tourism in general and Moc Chau in particular, attracting the attention of many tourism businesses and domestic and international tourists. The number of tourists to Son La is constantly increasing. In 2023, the total number of visitors to Son La is estimated at 4.5 million, equal to 136.4% of the same period last year; revenue is estimated at 4,700 billion VND, equal to 158.2% of the same period last year. Particularly for Moc Chau, the number of tourists reached over 2.4 million, exceeding the plan by 23%, with social revenue estimated at over 2,800 billion VND.

Comrade Tran Dan Khoi, Secretary of Moc Chau District Party Committee, said: The District Party Committee issued a Project on tourism development in Moc Chau District until 2025, with a vision to 2030, identifying the goal of developing Moc Chau tourism commensurate with its potential and advantages, becoming a safe and attractive destination for domestic and foreign tourists. By 2025, it will be recognized as a National Tourist Area. The Party Committee and authorities of Moc Chau District have focused on leading and directing the synchronous implementation of many solutions, focusing on improving the business environment, enhancing competitiveness, and creating the most favorable conditions for investors to survey, establish and implement projects in the area. Proactively review the current status of the achieved and unachieved conditions of the national tourist area, develop a plan to coordinate and complete the criteria for recognition as a National Tourist Area.

Maintaining the title of "World's Leading Natural Destination", Moc Chau district has planned and preserved the tea, grassland, and forest areas that have been zoned and protected to ensure compliance with the planning in order to maintain the natural landscape in Moc Chau district. Currently, Moc Chau has basically met the conditions and criteria and is completing the application for recognition as a National Tourist Area. In the district, there are 295 accommodation establishments in operation; including 9 1-3 star hotels, 1 4 star hotel, 1 resort; 400 establishments providing food and shopping services; over 10 tourist areas, points, and villages; 12 businesses providing tourism and travel services. To date, Moc Chau district has 17 projects in the field of tourism and services, with a total investment of 3,761 billion VND; 5 investment projects in Moc Chau National Tourist Area with a total investment of over 1,330 billion VND. Propaganda and promotion work has been promoted, up to now Moc Chau has completed and put into use the 3D/360 smart interactive tourism map, launched the digital platform of Smart Tourism application "Moc Chau Tour"; built and operated the tourism promotion website checkinmocchau.vn, making it convenient for tourists to learn before coming to Moc Chau.

Spring brings new vitality to the highland region. With the correct and effective policy of the Party Committee and the proactive and active government, Moc Chau tourism will grow stronger and stronger, worthy of being the world's leading regional natural destination.

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