Amidst the vast green expanse of the mountains and forests, the white blossoms of the early-blooming plum trees shine brightly, like mist descending and settling on the branches, pure and delicate.

This beauty will be celebrated and spread through the 2026 Tourism Program with the theme "Moc Chau - A Promise of the Flower Season," which will officially open on January 17th, promising to kick off a vibrant year of tourism in Moc Chau National Tourist Area, a world-leading natural destination.

From the beginning of January, Moc Chau ward has been diligently completing the final preparations for the opening ceremony of the 2026 Tourism Program. This is not only an annual cultural and tourism event, but also an opportunity to affirm the attractiveness, position, and stature of Moc Chau on the national and international tourism map.

Tourist areas in Moc Chau have been decorated with colorful flowers in preparation for welcoming visitors during the 2026 Tourism Program with the theme "Moc Chau - A Promise in the Flower Season"

In a conversation with Ms. Nguyen Thi Hoa, Chairwoman of the People's Committee of Moc Chau Ward, it was learned that the overarching goal of the program is to promote the potential and advantages of the Moc Chau National Tourist Area, with spring being identified as the most beautiful time of year when flowers bloom, creating a special attraction for tourists.

The breathtakingly pure white of plum blossoms, often likened to "white snow" in the spring, has captivated both domestic and international tourists visiting Moc Chau during this time.

“The opening ceremony took place on the evening of January 17th at 8-5 Square with a spectacular art program themed “Enchanted by the Flower Season”. The program featured many singers along with artisans and amateur actors, vividly recreating the beauty of nature, culture, and people of Moc Chau through the flower seasons,” added Ms. Nguyen Thi Hoa, Chairwoman of the People's Committee of Moc Chau Ward.

During this period, at the Bach Long Glass Bridge tourist area, the world's longest glass bridge will also host many unique activities to welcome visitors, such as: cultural and artistic activities, community cultural events, traditional festivals, folk games, and a traditional market space.

A highlight of this year's festival is the parade of 10 floats, representing 10 typical tourist areas and attractions in the region. Each float tells a story through colors, flowers, landscapes, and unique cultural identities, contributing to a vibrant and emotionally rich festival atmosphere.

This year's festive atmosphere has spread strongly to satellite tourist areas and destinations throughout the country.Moc Chau plateauBusinesses and tourism-agricultural cooperatives have proactively prepared facilities and service products, while also directly participating in demonstrations, exhibitions, and presentations showcasing the most distinctive features of Moc Chau tourism.

With the 2026 Tourism Program, visitors can also take photos in rose gardens or participate in sightseeing and experiential activities during the blooming seasons of apricot blossoms, peach blossoms, daisies, and hydrangeas…

At Mu Nau Tourist Area, preparations are underway for the unique outdoor fashion show themed "Moc Chau - Brilliant Seasons of Flowers," taking place on the morning of January 18th. The meticulously designed outdoor performance spaces, catwalks amidst nature, and photo-op corners promise a fresh and exciting experience for visitors.

Mr. Tran Duc Duy, Director of Mu Nau Farm Tourist Area, said that the unit is urgently completing the decoration and spatial arrangement to contribute to creating a colorful festival picture, honoring the beauty of nature and local culture.

At "Moc Chau - A Promise of the Flower Season," visitors can also capture beautiful moments with their families amidst the vibrant yellow mustard fields.

At Bon Bon Farm, the preparations are also in full swing. Mr. Lai Tuan Viet, Director of Bon Bon Farm Cooperative, shared: "The unit is conducting a thorough cleaning of the entire area, preparing characteristic agricultural products such as strawberries, American figs, swan pumpkins, succulents, and decorating check-in corners and finalizing the floats for the street parade."

After visiting and experiencing the flower gardens, a tourist used their camera to capture beautiful moments of the flowers.

A notable new feature in the 2026 Tourism Program is the application of digital technology, increasing interaction and enhancing the experience for tourists. The "Scan QR Code - Digital Journey, Check-in Moc Chau" contest is being implemented at tourist attractions, accommodations, and restaurants in the area.

By simply scanning the QR code to check in and accumulate points, visitors have the opportunity to participate in a competition and win the "Check-in King" award, thereby encouraging visitors to explore more, stay longer, and experience more deeply the tourism products of Moc Chau.

To ensure the welcoming of tourists and the organization of the 2026 Tourism Program with the theme "Moc Chau - A Promise of the Flower Season," Moc Chau ward has also sent a document to accommodation establishments stating that in addition to ensuring the conditions for welcoming guests, they must publicly display service prices and not increase prices during this period.

In parallel, the "Moc Chau - Season of Flowers Calling for Sunshine" photo contest was launched from January to March 2026, encouraging professional photographers and tourists to capture the most beautiful moments amidst plum blossoms, peach blossoms, and bauhinia flowers on the plateau.

Besides admiring the vibrant colors of the flowers, visitors can also immerse themselves in the wild and majestic scenery, wander through endless flower forests, listen to the sound of the flute calling for lovers, and fully experience the peaceful rhythm of life in the highlands of Moc Chau.

As part of the program, a series of diverse activities will take place at tourist areas and attractions, ranging from experiential learning.tourismEcology, adventure sports, highland markets, culinary demonstrations, fashion shows, as well as community cultural activities and traditional festivals of the Thai and H'Mong ethnic groups.

During this period, community tourism villages such as Ta So and Hang Tau will organize the H'Mong New Year festival with the theme "Ta So - Spring is Coming," along with stone worship ceremonies and a marathon race to explore the exotic land, contributing to enriching Moc Chau's cultural and experiential tourism products.

Visitors can also participate in community cultural activities, experience the unique local culture, and take souvenir photos with H'Mông ethnic children amidst the plum blossom forest.

In addition, traditional educational activities at the Tay Tien 52nd Regiment Historical Site continue to be organized, combining sightseeing and experiential activities to awaken patriotism, self-reliance, and pride in the local revolutionary traditions.

When visiting Moc Chau to explore, experience, and capture beautiful moments amidst the flowers, tourists can rent or buy traditional H'Mong ethnic costumes to immerse themselves in the colorful atmosphere of the apricot, plum, and peach blossom forests.

With thorough preparation, rich content, and innovative approaches, the "Moc Chau - Promise of the Flower Season" event in 2026 is expected to become a significant boost, ushering in a successful year for tourism, contributing to further promoting the image of Son La in general, and Moc Chau in particular, as friendly and hospitable, on the tourism map of Vietnam and the world.

QUOC TUAN-ANH DUC