Boosting investment and trade promotion

According to the People's CommitteeSon La provinceContributing to the successful implementation of the targets of the Resolution of the 16th Congress of the Son La Provincial Party Committee, term 2025-2030, and the 5-year socio-economic development plan for the period 2026-2030, in 2026, Son La province identifies trade promotion as one of the important pillars to enhance competitiveness and expand markets for local products.

Accordingly, trade promotion activities are implemented systematically, with a focus on key areas, closely adhering to the spirit of Resolution No. 06-NQ/TU of the Son La Provincial Party Committee on the development of agricultural processing industry in the period 2021-2025, with a vision to 2030. The focus is on strengthening the dissemination and promotion of the investment environment, preferential policies, potential, and strengths of Son La province, while supporting businesses and cooperatives in improving their capacity to access markets in the context of increasingly widespread digital transformation.

Within the province, Son La organizes skills training courses.trade promotionThis is linked to digital transformation, helping businesses and production and trading establishments improve their ability to apply technology, e-commerce, and digital communication in product consumption. Along with this is a series of events to introduce, promote, and facilitate trade and product consumption, with close coordination between departments, agencies, and the People's Committees of communes and wards, ensuring widespread dissemination and relevance to the specific conditions of each locality.

Son La will implement many trade promotion activities in 2026. Photo: Ha An

Notably, Son La province continues to implement programs promoting local agricultural products on Vietnam Airlines flights, bringing images of distinctive products directly to domestic and international passengers. Simultaneously, the "Bringing Vietnamese Goods to Rural and Remote Areas" program in 2026 aims to expand markets, contribute to price stabilization, and improve people's access to quality goods.

Outside the province, Son La is actively organizing the Week of Safe Agricultural Products and Food in major provinces and cities; participating in regional, national, and international trade fairs, exhibitions, and conferences such as: Vietnam Expo 2026, Vietnam Regional Specialty Fair, China-Vietnam Border Economic, Trade and Tourism Fair, Vietnam FOODEXPO 2026… Through these events, the province not only promotes its brand.agricultural products of Son LaFurthermore, it facilitates the connection between supply and demand, helps find partners, and expands a sustainable distribution network.

Promoting tourism in conjunction with investment and industrial development.

Alongside trade promotion, Son La province identifies tourism development as a crucial economic sector with a ripple effect, driving the development of many other fields. The implementation of tourism promotion activities is closely linked to this goal.attracting investmentstrategies and service quality improvement.

Within the province, numerous activities are being organized to enhance the professionalism of the tourism industry, such as tourism training courses and the Son La Provincial Tourism Promotion Conference in 2026. Large-scale cultural and tourism events, such as the Moc Chau Culture and Tourism Week and a series of agricultural and ecological tourism events, are expected to create highlights, refresh tourism products, and enhance the visitor experience.

Outside the province and internationally, Son La will participate in major tourism events such as: the Dien Bien Ban Flower Festival, the Ho Chi Minh City Tourism Festival, the VITM Hanoi International Tourism Fair, the ITE Ho Chi Minh City International Tourism Fair, and the Northwest Quintessence Festival: Colors of Son La - Northwest in 2026, in Ho Chi Minh City...

In addition, Son La province cooperates with and provides information to promote Son La in Vietnam Airlines publications, displays brochures and tourism publications at airline ticket offices, and participates in tourism promotion events both domestically and internationally.

Delegates visit the exhibition booth at the ceremony to announce, award certificates, and honor outstanding rural industrial products of Son La province in 2025. Photo: KC

In addition, investment promotion activities have been intensified through the creation of publications and documents introducing the investment environment; and increased dissemination of information through central and local television, radio, and print media channels. Investment consulting and support programs such as the "Businessmen's Coffee 2026" are being implemented to welcome investors seeking opportunities in Son La, creating a friendly, open, and supportive environment for businesses.

Notably, the workindustrial promotionSon La continues to implement a comprehensive approach, from supporting the application of advanced machinery and equipment, building brands, designing product packaging, to displaying and promoting rural industrial products and OCOP products at fairs and exhibitions inside and outside the province. Integrating investment, trade, tourism, and industrial promotion programs not only saves budget but also increases overall effectiveness.

In addition, Son La is implementing the sub-project "Improving the investment and business environment through strengthening the competitiveness of departments, agencies, and localities," contributing to improving the quality of governance, enhancing the District and Departmental Competitiveness Index (DCCI), and creating a solid foundation for attracting investment in the coming period.

With early implementation plans, a clear roadmap, and close coordination among all levels, sectors, and the business community, Son La is gradually realizing its goal of rapid and sustainable development, affirming its position as an attractive destination for investment, trade, and tourism in the Northwest region and the whole country.

According to a report by the People's Committee of Son La province, the Gross Regional Domestic Product (GRDP) of Son La province in 2025 is estimated to reach VND 38,991,689 million, an increase of 8.03% compared to the same period last year. Specifically, the agriculture, forestry, and fisheries sector is estimated to reach VND 9,144,545 million; the industry and construction sector is estimated to reach VND 11,288,791 million; and the service sector is estimated to reach VND 16,579,862 million.

Hai Son