In his opening remarks at the workshop, Mr. Ha Trung Chien, Standing Vice Chairman of the Provincial People's Committee, emphasized: The Resolution of the 16th Provincial Party Congress (2025-2030 term) has identified tourism development as one of the nine key tasks for the entire term, with the goal of focusing on developing tourism into a leading economic sector. Specifically, it clearly states the need to focus on developing the Moc Chau National Tourist Area with many unique tourism products, striving to become one of the leading tourist areas in the northern midland and mountainous region.

Conference scene

Comrade Ha Trung Chien, Standing Vice Chairman of the Provincial People's Committee, delivered a speech.

At the workshop, representatives from Moc Chau tourism businesses, travel agencies, and tourism cooperatives presented papers on topics such as:Community tourism - Preserving and promoting traditional cultural values, connecting communities, improving the quality and effectiveness of products and services to attract domestic and international tourists”; “Current situation, causes and solutions to attract the international tourist market to Moc Chau National Tourist Area”; “Festival tourism associated with preserving and promoting the traditional cultural values ​​of ethnic groups in Moc Chau”; “Festival tourism associated with preserving and promoting the traditional cultural values ​​of ethnic groups in Moc Chau”;"...The leaders of Moc Chau Ward also gave an in-depth introduction to the Moc Chau Tourism Program - A Promise in the Flower Season, connecting destinations and contributing to elevating the Son La tourism brand."

Representatives from tourism businesses and cooperatives participated in the discussion.

Delegates attending the Workshop

 Moc Chau tourism businesses, travel agencies, and tourism cooperatives shared insights, provided consultations, and presented a comprehensive overview of Moc Chau tourism. They honestly assessed strengths and weaknesses, offered recommendations, and proposed practical solutions to leverage potential and advantages, overcome limitations, build image and brand, and improve product and service quality. This aims to ensure Moc Chau tourism truly develops in a green and sustainable manner, serving and attracting more tourists; and to diversify tourism products and types (such as agricultural tourism, community tourism, and cultural festival tourism)..

 

Delegates attending the Workshop

These consultations will provide Son La province and the People's Committees of communes and wards within the Moc Chau National Tourist Area with a basis for developing plans, strategies, and solutions to guide the development of the Moc Chau National Tourist Area and Son La province's tourism in a manner commensurate with its potential and advantages;"Outstanding products - Professional service - Convenient and simple procedures - Competitive prices - Clean and beautiful environment - Safe, civilized, and friendly destination", meeting the ever-increasing demands for better service for tourists.

Comrade Chairman of the People's Committee of Moc Chau Ward presented his remarks at the Workshop.

Concluding the workshop, Mr. Ha Trung Chien, Standing Vice Chairman of the Provincial People's Committee, requested that agencies, units, communes, wards, associations, and tourism businesses in Son La province seriously consider the consultations, proposals, and recommendations at this workshop to develop clear programs, plans, and solutions, leveraging strengths, overcoming limitations, and resolutely building and developing Son La tourism in general, and Moc Chau National Tourist Area in particular, into a safe, attractive destination and a bright spot on the Vietnamese tourism map. He also urged them to focus on researching, developing, and upgrading agricultural tourism, community tourism, and cultural festival tourism products based on their unique potential and competitive advantages, ensuring sustainability, greenness, cleanliness, professionalism, and quality, thereby contributing to the formation of a system of typical and unique tourism products for Son La province in general and Moc Chau in particular. This includes identifying and developing tourism products that meet international standards and the trends of international tourists, while simultaneously building a roadmap to make Moc Chau's tourism products, and Son La's in general, competitive in prestigious national, regional, and global tourism awards. Attention should also be paid to implementing solutions to expand the diverse and rich tourist market and attract international tourists to Moc Chau and Son La province. This requires focusing on market research, studying market segments suitable for the existing local products, and simultaneously researching and implementing groundbreaking and distinctive promotional activities to bring the Moc Chau and Son La tourism brand closer and more professionally to domestic and international tourists.

Thuy Ha