In accordance with Directive No. 20/CT-UBND dated December 11, 2025, of the Son La Provincial People's Committee on implementing solutions to ensure supply and demand balance, strengthen management and control of market price stabilization, and ensure social order and safety in 2026 and during the Lunar New Year of the Year of the Horse, and Official Letter No. 7902/UBND-KT dated December 26, 2025, on implementing Prime Minister's Directive No. 239-CĐ/TTg dated December 12, 2025, on urgently overcoming the consequences of natural disasters, restoring production and business, boosting consumption, and serving the Tet holiday needs of the people, the Son La Provincial Investment, Trade and Tourism Promotion Center has developed and issued Plan No. 03/KH-XTĐTTMDL dated January 13, 2026, on implementing the campaign "Vietnamese people prioritize using Vietnamese goods" combined with the program "Vietnamese goods for agriculture". villages, remote and disadvantaged areas of Son La province in 2026.

From January 19, 2026, the Center coordinated with the event organizer to urgently construct and set up the exhibition booths at Ban Chieng Di Stadium, Van Ho Commune. Preparations were carried out synchronously, ensuring progress and quality, and the booths were handed over to participating businesses and cooperatives at 4 PM on January 21, 2026.

To date, the construction and setup of the exhibition booths have been completed in preparation for the opening ceremony. This is an important step to ensure the program is organized as planned, contributing to supporting businesses and cooperatives in promoting their products and expanding their markets, while also creating opportunities for people in rural and remote areas to access quality Vietnamese products at reasonable prices during the Lunar New Year.

Below are some images documenting the preparation, construction, and setup of the booths for the program.

Source: Son La Provincial Center for Investment, Trade and Tourism Promotion