A street parade of decorated floats took place at the opening night of the 2026 Tourism Program with the theme "Moc Chau - A Promise of the Flower Season".

Product diversification

With the mindset of "each commune/ward having its own unique product, and each citizen being a tourism ambassador," the tourism landscape is undergoing positive changes from urban areas to highland villages. Located in the heart of the Moc Chau National Tourist Area, Thao Nguyen ward has many advantages for developing a modern and civilized tourist urban area. Leveraging its agricultural strengths with tea hills and lush green meadows, the ward promotes farm and eco-tourism resort models, linking sightseeing with production experiences and showcasing characteristic flower gardens. Alongside this, branded cultural and sporting events such as the "Moc Chau Dairy Cow Beauty Contest" and the Vietnam Trail Marathon are effectively utilized, contributing to stimulating tourism services in the area and surrounding regions.
 
Mr. Tran Dan Khoi, Secretary of the Party Committee of Thao Nguyen Ward, said: The ward has many favorable conditions for comprehensive development, with outstanding advantages in its central location, distinctive climate, landscape, and abundant natural resources. This is a great opportunity for Thao Nguyen Ward to promote its role as a dynamic urban center, maximizing the potential of its geographical location, ecological landscape, cultural identity of ethnic groups, and high-quality human resources, gradually building itself into a modern, ecological, smart, and livable tourist city. The goal is to reach a total of 4.5 million tourists per year by 2030; and social revenue from tourism activities averaging over 5,300 billion VND per year.

Dai Yem Waterfall eco-tourism area, Moc Chau ward.

Meanwhile, in Moc Chau ward, with the advantage of having many famous tourist attractions such as Happy Land, Bach Long glass bridge, Dai Yem waterfall, Hang Tau primitive village; along with many ranked historical relics, the ward has done a good job of management and working alongside businesses to upgrade these destinations. The goal is for Moc Chau ward to become a green urban area by 2030, developing harmoniously with the landscape, reflecting the unique identity of a mountainous urban area; with a total tourist arrival rate of 3 million visitors per year.

Ms. Nguyen Thi Hoa, Chairwoman of the People's Committee of Moc Chau Ward, said: "To honor the beauty of nature in all four seasons, the unique cultural values ​​of the ethnic communities, and to promote the image of Moc Chau - a national tourist area, Moc Chau Ward is organizing the 2026 Tourism Year with the theme 'A Promise of the Flower Season,' attracting a large number of tourists with a series of activities: a special art program; an exhibition space introducing tourist attractions; a photo contest; smart tourism experiences via QR code... contributing to promoting the image of Moc Chau tourism in terms of natural landscapes, people, and unique cultural features to tourists."

Phoenix Moc Chau Tourist Area, Moc Son Ward.

Meanwhile, in Moc Son ward, one of the province's areas for economic development, tourism, and high-tech agricultural services, with its beautiful natural conditions, rich traditional cultural identity of ethnic groups, and convenient transportation connecting to famous tourist destinations such as tea hills, the 52nd Tay Tien Regiment Memorial Site, Moc Chau Island, etc., Moc Son ward aims to diversify tourism products, avoid monotony, and encourage tourists to stay for longer periods.

Moc Chau Dairy Cow Beauty Contest 2026.

Mr. Nguyen Xuan Truong, Chairman of the People's Committee of Moc Son Ward, informed: Recently, the ward has implemented the construction of the "Colorful Moc Son" cultural space on a street in Na Ang residential area. This space vividly recreates the cultural beauty of the ethnic groups in the area, creating a unique tourist highlight and promoting the preservation and promotion of traditional cultural values. At the same time, it is gradually building and developing a night tourism destination to meet the experiential needs of tourists.

Cultural space "Colors of Moc Son"

Expanding space, connecting and enhancing value.

While the central wards exude a bustling, modern atmosphere, after administrative reorganization, the border commune of Chiềng Sơn is gradually asserting itself as a new, promising tourist destination with its pristine, majestic natural landscapes and rich cultural identity. Particularly noteworthy is Pha Luông Peak, located in Pha Luông village, considered the "roof" of the Mộc Châu National Tourist Area. With its impressive height and rugged, unspoiled terrain, it has become a dream destination for tourists who love trekking, exploring, and conquering nature.

Mocha Hill Tourist Area, Van Son Ward.

Mr. Le Trong Binh, Secretary of the Party Committee of Chieng Son commune, said: Leveraging existing advantages, the commune is urgently preparing the necessary conditions to officially launch tourist destinations in the area in a systematic, professional, and sustainable manner. Along with infrastructure development, Chieng Son focuses on improving accommodation facilities and community tourism services, while also developing solutions to facilitate tourists in registering for visits and stays. The goal is to develop tourism while improving the lives of the people, preserving the cultural identity of ethnic groups, and protecting the landscape and ecological environment.

From a business perspective, cooperatives and tourism service providers in the Moc Chau National Tourist Area have established long-term cooperative relationships through tour and route linkages, resource sharing, and mutual support in operations. Therefore, the merger has opened up opportunities for these linkages to be further expanded and enhanced.

Tourists take photos in the plum blossom garden, Thao Nguyen ward.

Mr. Nguyen Manh Hung, Chairman of the Best Tour - Moc Chau Tourism Alliance, stated: With the motto "Unity - Cooperation - Development," the Best Tour - Moc Chau Alliance brings together businesses and cooperatives operating in various sectors of the tourism industry within the Moc Chau National Tourist Area, forming a complete chain of products and services to provide the best experience for tourists. At the same time, the Alliance continues to play a bridging role, introducing new destinations and quality tourism products to travel agencies nationwide; thereby linking and developing new tourism routes and products, contributing to spreading the image of the dynamic, professional, and hospitable Moc Chau National Tourist Area.

Positive changes from the grassroots level to the business community demonstrate innovative thinking in exploiting infrastructure and development space, creating a distinct competitive advantage. With the determination of the entire political system and the consensus of the people and businesses, Moc Chau National Tourist Area is gradually building a civilized and modern tourist city, continuing to affirm its position as a leading natural destination in the world.

Huy Thanh