VHO - On February 2nd, at the Vietnam Exhibition Center (Dong Anh, Hanoi), Prime Minister Pham Minh Chinh attended and directed the Opening Ceremony of the first Spring Fair 2026 with the theme "Connecting Prosperity - Welcoming a Glorious Spring".
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By participating in the fair, Son La province hopes to promote its distinctive agricultural products, boost product consumption, and expand tourism linkages with localities across the country.
Son La province is participating in this fair to promote its agricultural products, connect with markets, attract investment, and create a positive image of Son La as a dynamic, integrated, and developing province.
The exhibition and promotional space of Son La province, covering 200m², was designed with the theme "Spring in the Homeland - Products from Four Corners of the World," reflecting the traditional cultural identity of Son La's ethnic groups, creating a vibrant and attractive highlight for visitors.
Specifically, the focus is on affirming the quality, value, and brand of Son La agricultural products; spreading the image of a region producing commercial agricultural products, applying science and technology, linked to processing and markets; introducing a transparent investment environment, accompanying businesses, and contributing to enhancing the confidence of consumers, partners, and domestic and foreign investors.
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A space showcasing the distinctive products and strengths of Son La province.
The highlights include traditional Tet (Lunar New Year) themed displays, characteristic product exhibitions, handicraft experience zones, and folk art performances, all harmoniously integrated to provide a vibrant and engaging experience for locals and tourists.
Many of Son La's key products, OCOP products, and typical rural industrial products are on display here, ensuring quality, attractive designs, and clear origins, thereby enhancing the effectiveness of showcasing and introducing Son La's products at the fair.
In addition, there is an exhibition space displaying publications introducing the potential and investment attraction policies of Son La province.
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The exhibition space of Son La province offers a vivid and engaging experience for locals and tourists.
With thorough preparation, Son La province's exhibition space at the first Spring Fair in 2026 promises to be a unique cultural, commercial, and tourism highlight, meeting the Tet shopping needs of the people, expanding opportunities to promote local products, and contributing to socio-economic development.