Within the frameworkSpring Fair 2026The Son La province booth recreated the cultural space of the Mong ethnic group, attracting special attention from a large number of locals and tourists. The space was built as a vivid glimpse into the cultural life of the Mong people, one of the largest ethnic groups with a long-standing connection to the mountainous region of Son La. Amidst the vibrant spring atmosphere, the booth not only displayed traditional products but also became a cultural exchange point, where visitors could directly experience the depth of the identity of the Northwest region.

Sharing with a reporter from the Industry and Trade Newspaper, Ms. Quang Hanh (Son La province) said:Organizing a Mong ethnic cultural space within the framework of the 2026 Spring Fair is of great significance for promoting local culture. This is an opportunity to introduce characteristic products and traditional customs of the ethnic groups in Son La to friends and visitors from near and far, including international tourists. Through the fair, we hope that visitors will not only purchase products but also gain a better understanding of the life, customs, and cultural values ​​of the local people."

The Mong ethnic cultural space was elaborately decorated, vividly recreating the community life of the people during festivals. Many traditional cultural activities were organized throughout the fair, creating a vibrant and distinctive atmosphere. The cultural programs, featuring folk songs and the resounding sounds of the Mong flute amidst the spring atmosphere, attracted numerous visitors who stopped to enjoy and learn about the culture.

Among the highlights, the Hmong flute dance is considered a special feature, clearly showcasing the cultural beauty and spirit of the Hmong people. This dance is closely associated with the daily life and important festivals of the people, signifying community cohesion and conveying good wishes for the new year. In addition, the "wife abduction" custom, a famous traditional custom of the Hmong people, is also recreated through performances and presentations, helping visitors understand the cultural and humanistic values ​​of this custom more accurately and comprehensively, avoiding biased perceptions.

Matchmaking activities, particularly the pao throwing game, were also organized within the cultural space, vividly recreating the spring festival atmosphere of the Hmong people. This was an opportunity for young men and women to socialize, make friends, and express their feelings, while also providing visitors with an authentic experience of the spiritual life of the mountain people. In particular, the rice cake pounding ritual, considered an indispensable part of the Hmong cultural space at the 2026 Spring Fair, left a strong impression on viewers.

Through recreating the cultural space of the Hmong ethnic group,Son La provinceThis further affirms the efforts to preserve and promote the traditional cultural values ​​of the ethnic minorities. The space contributes to enriching the content of the fair, becoming a bridge, bringing local culture closer to the public, and contributing to promoting the image of Son La as a place rich in identity, friendly, and with great tourism potential.

Here are some photos from the Spring Fair 2026:

The cultural space of the Mong ethnic group was vividly recreated at the Son La province booth at the Spring Fair 2026. Photo: Nguyen Thanh

Folk art performances contributed to promoting the cultural identity of ethnic groups at the Son La booth. Photo: Thai Manh

The vibrant colors of highland culture are clearly evident during the spring season. Photo: Thai Manh

Ms. Quàng Hạnh is performing a reenactment of Hmong ethnic culture. Photo: Thái Mạnh

Tourists experience the pao throwing game during a courtship ritual of the Hmong people. Photo: Nguyen Thanh

Recreating the Hmong ethnic group's custom of "wife abduction" in a cultural space at the fair. Photo: Nguyen Thanh

The performance of the Hmong people's traditional Hmong flute dance, a distinctive cultural feature, attracts tourists. Photo: Nguyen Thanh

A lively atmosphere at the Son La province booth. Photo: Thai Manh

Cultural activities are an indispensable part of the landscape of Son La province. Photo: Nguyen Thanh

Nguyen Huong - Thai Manh