As part of the 10th Moc Chau Plum Harvesting Festival, on May 23rd, Thao Nguyen Ward organized a livestream event to promote Moc Chau agricultural products. Attendees included representatives from Thao Nguyen Ward, businesses, cooperatives, partner organizations, and creators on the TikTok platform.
Livestream selling Moc Chau plums.
Livestreaming to sell honey products.
Livestreaming to sell agricultural products from Moc Chau.
The program showcased many typical agricultural products such as plums, tea, honey, milk, and unique OCOP (One Commune One Product) products from the locality. Through livestreaming, producers, cooperatives, and businesses were able to introduce their safe production processes, product quality, and connect with customers nationwide. This was not only an activity to connect and introduce distinctive local agricultural products to a wide range of consumers, but also an opportunity to spread the image of Moc Chau as a green, clean, culturally rich area with great potential for agricultural development linked to experiential tourism.
Le Huy Thanh