On the evening of September 27th, at the CROSSROADS Maldives resort, the World Travel Awards (WTA) ceremony for Asia, Oceania, and the Indian Ocean region for 2026 was held. At this event, two famous destinations in Son La province, Moc Chau National Tourist Area and Ta Xua, were honored with prestigious awards.
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Ta Xua (Son La) has been honored in the category of Asia's Leading Emerging Tourist Destination 2026..
Accordingly, Ta Xua (Son La) was recognized in the category of Asia's Leading Emerging Tourist Destination 2026, and Moc Chau National Tourist Area was honored as "Asia's Leading Natural Destination 2026".
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Ta Xua Cloud Paradise. Photo by PV.
This is the first time Ta Xua has been nominated in this category. Previously, in July 2026, the World Travel Awards announced the list of nominees for the Asian region, in which Ta Xua and Ninh Binh were the two representatives from Vietnam competing with Koh Kood (Thailand), Melaka (Malaysia), Morioka (Japan), Sumba Island (Indonesia) and Taipei (Taiwan, China).
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Indigo dyeing – a cultural tradition of the Hmong people in Ta Xua – has become a unique experiential tourism product.
As for Moc Chau National Tourist Area, this is the 5th consecutive year (from 2022-2026) that the destination has been honored in this prestigious category. This is a testament to the strong appeal and outstanding value of this green plateau region.
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The bell dance of the Dao Tien ethnic group is a unique cultural feature that attracts tourists when they come to Moc Chau.
This is a recognition of the efforts of Son La province in general, as well as Ta Xua commune and Moc Chau National Tourist Area in particular, in the conservation and promotion of tourism resources, preservation of cultural identity, and attracting investment. At the same time, it is also an important opportunity to promote the image of Son La, contributing to enhancing its tourism status, creating momentum for sustainable growth, and providing long-term livelihoods for the people.
Moc Chau National Tourist Area has always been a popular choice for hosting large-scale cultural events.
The World Travel Awards is a prestigious annual event, considered the "Oscars of the travel industry," honoring destinations and service providers that have made outstanding contributions to the global tourism and hospitality sector.
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