Attending the workshop were Ms. Cherie Anne Russell, Counselor for Development Cooperation, Australian Embassy in Vietnam; the GREAT 2 Project Management Consultant; a number of provincial departments and branches; the Provincial Tourism Association; People's Committees of districts and cities; representatives of typical enterprises and cooperatives operating in the tourism sector in the area.

Workshop to share the results of the survey on the current tourism situation in Son La province - GREAT Project.

At the workshop, representatives of the GREAT Project introduced an overview of the results achieved by the GREAT Project in Phase 1; the goals and implementation roadmap of the project in Phase 2. Accordingly, the GREAT Project in Son La in Phase 1 (2017 - 2022) together with partners has applied many creative solutions, built and developed market systems in the agricultural and tourism sectors, aiming to increase economic empowerment for women, especially ethnic minority women.

Delegates attending the conference.

Based on the survey results of the GREAT 2 Project Management Consultant on destinations in Son La for domestic and international tourists, new tourists mainly come to Moc Chau, the number of international tourists is not much. The Consultant proposed priorities for the Project to consider, including: Developing infrastructure to make neighboring districts and areas more accessible; improving the quality and diversity of accommodation facilities to enhance the tourist experience; developing environmentally friendly adventure tourism (trekking, cycling...) to attract tourist segments; focusing on preserving Son La's culture...

Ms. Cherie Anne Russell, Development Cooperation Counselor, Australian Embassy in Vietnam, spoke at the workshop.

Delegates shared and discussed the current tourism situation in Son La province, focusing on the following issues: Priorities in the next 15 months and the overall plan of the GREAT Project Phase 2, as a basis for implementation, including: Expanding cultural tourism opportunities, developing local infrastructure; focusing on investing in improving human resources for tourism; service quality and accommodation... Delegates also hope that the recommendations and proposals at the workshop will be synthesized by the GREAT Project as a basis for implementing the GREAT Project Phase 2 effectively.

Representative of Project Management Consultant GREAT 2 presented a summary of the survey on the current tourism situation in Son La.

In the second phase of the GREAT project, Son La's tourism industry aims to continue receiving support, sharing experiences, and collaborating to achieve mutual success. By leveraging its tourism potential and advantages, the province seeks to create unique, distinctive, and professional tourism products. This initiative will contribute to job creation, increased income, and sustainable poverty reduction for ethnic minority people in Son La, particularly empowering ethnic minority women.

Minh Thu

Workshop to share survey results of tourism status in Son La province (baosonla.org.vn)