Maintain tourism growth momentum in the last months of the year.

Since the beginning of the year, there have been over 3 million visitors to the province to visit, experience and relax in Son La province, equal to 61.9% of the plan; estimated revenue reached about 3,560 billion VND, equal to 64.7% of the plan. Since the beginning of the year, service and tourism activities in the area have continued to grow well. Estimated total products of the accommodation and food service industry reached 790 billion VND, up 14.6%; wholesale, retail, auto and motorbike repair activities reached 2,744.3, up 8.54%; real estate business activities reached 2,049.4 billion VND, up 4.78%; education and training activities reached 2,673.9 billion VND, up 3.07% over the same period last year... Continuously from 2022 to now, right after the Covid-19 epidemic was controlled, tourism in our province has always maintained a fairly strong growth momentum. This reflects that Son La is on the rise, becoming an ideal destination for domestic and foreign tourists. In particular, Moc Chau National Tourist Area continues to affirm its position as the most attractive destination for tourists when in 2022 and 2023, Moc Chau National Tourist Area was honored as the World's Leading Regional Natural Destination.

Son La has set a target of welcoming about 5.5 million tourists to visit and relax, striving for revenue of over 5,500 billion VND in 2024. To achieve this goal, localities in the province have had and are having many policies to promote tourism, based on the potential and advantages of the locality. Therefore, significantly improving the attraction for tourists. From there, creating attraction for tourists. The evidence is that all the above events are advertised in the press, media and have a strong spread on social networks and a large number of tourists directly attend. In order for the province's tourism industry to become a professional service industry, rich in identity, increasingly competitive, making an important contribution to the socio-economic development of the province, the tourism industry must continue to maintain long-term growth momentum.

Ms. Le Thi Hong Anh, Director of the Provincial Center for Investment, Trade and Tourism Promotion, said: Son La province has promoted close cooperation between localities, tourism and travel businesses to promote tourism, research solutions to both maintain traditional tourist markets and target tourist markets in the central and southern provinces and foreign tourist markets. Tourism products must be regularly maintained and innovated; preserve the cultural identity of ethnic groups through promotion conferences, through media platforms, social networks to promote the development of green tourism, digital tourism for conservation and sustainable development, especially the participation of local communities to develop tourism and tourism products of each ethnic group as well as general tourism products of Son La province.

Along with that, state agencies are interested in allocating investment capital to upgrade, complete and expand road traffic infrastructure, trade and service networks. Provincial authorities also coordinate with localities, businesses, households and individuals to improve the quality of human resources, improve services and basic infrastructure at tourist destinations.

Diep Huong