On May 28, 2023, in Moc Chau district, the People's Committee of Son La province held a conference on promoting the world's leading natural destination. This is one of the events within the framework of the Son La Provincial Cultural Tourism Festival 2023.
Conference to promote the world's leading natural destinations.
Attending the conference were leaders of the General Department of Tourism; representatives of the Department of Culture, Sports and Tourism; 8 expanded Northwestern provinces; provinces cooperating with Son La province for development; tourism associations; over 30 tourism businesses, travel agencies, and tourism cooperatives of the province and nationwide.
In recent years, Son La province has built tourism products, such as: Ecotourism, resort tourism, community tourism associated with agriculture, cultural tourism, many tourist areas and spots have gradually become famous, creating an attraction to attract domestic and foreign tourists to Son La, such as: Bach Long Glass Bridge (the bridge with the longest glass walkway in the world), Moc Chau night market, spiritual tourism and Quynh Nhai lake tourism, Ngoc Chien tourist spot (Muong La), Pha Din Top tourist spot (Thuan Chau), dinosaur spine, Ta Xua cloud hunting (Bac Yen)... In particular, in 2022, Moc Chau - Son La National Tourist Area was voted and honored as "The world's leading regional natural destination". The number of tourists to Son La is constantly increasing, in 2022, the number of tourists to Son La is estimated to reach 3.3 million, with revenue estimated at nearly 3,000 billion VND; In the first 5 months of 2023, the number of tourists to Son La is estimated at more than 2 million, with total revenue estimated at more than 2,000 billion VND.
At the conference, delegates and tourism businesses shared and exchanged expertise to develop unique and professional tourism products, forming new tourism products and tours, contributing to the overall development of the Vietnamese tourism industry, provinces and cities nationwide; the group of expanded Northwestern provinces, Ho Chi Minh City and Son La. At the same time, they focused on discussing solutions and directions for linking and promoting the world's leading regional natural destinations; introducing and promoting the brand of Moc Chau National Tourist Area to increasingly spread domestically and internationally.
Delegates and tourism businesses survey tourist areas, attractions and accommodation facilities.
Previously, delegates and tourism businesses surveyed and evaluated the quality of tourist areas, destinations, and accommodation facilities in Moc Chau National Tourist Area such as: Moc Chau Island Tourist Area, Moc Chau walking street - night market, Na Ka plum valley in Moc Chau district; surveyed and experienced at Bac Au Village, A Chu Homestay, Chieng Di fair in Van Ho district. During the survey trip, the delegation attended the event: Opening ceremony of Son La Provincial Cultural Tourism Festival "World's Leading Regional Natural Destination" 2023 and the final round of VTV Cup Off Road 2023 at Bo Nhang village, Van Ho commune, Van Ho district.
Diep Huong