Nearly 57,000 tons of fresh fruit products from Yen Chau district, Son La province have been consumed since the beginning of the year, reaching nearly 77% of the yearly plan, with the estimated value of consumed products reaching nearly 819 billion VND.
The main fresh fruit products of the district include plums, mangoes, bananas, pears, passion fruit, and strawberries. Nearly 5,700 tons of mangoes and bananas were exported, with an estimated export value of nearly 38 billion VND.
Yen Chau fresh fruit products ensure quality and safety because they are grown and cared for according to VietGap process.
According to Mr. Le Huy Phong, Vice Chairman of Yen Chau District People's Committee, along with striving to achieve and exceed the target of consuming and exporting 74,000 tons of fresh fruit products this year, the district pays special attention to preserving the brand, as well as improving the quality and value of the products. Currently, Yen Chau has granted the "Son La Mango" brand to 9 cooperatives, "Son La Plum" to 5 cooperatives, "Son La Longan" to 3 cooperatives and has 4 3-star OCOP products, 1 4-star OCOP product.
Yen Chau district always focuses on improving the quality, value and brand of fresh fruit products for consumption and export.
“Yen Chau district focuses on directing and promoting the registration of the right to use the Son La brand certification for agricultural products. Instructing cooperatives on the use of the traceability system. Promoting and consuming agricultural products on electronic trading floors and digital platforms. Identifying areas with the same area, not expanding further, focusing on intensive farming, increasing productivity, improving quality, investing in technology, science and technology, thereby increasing the value of agricultural products, the value of fruit products, for the best quality. Maintaining and enhancing the Yen Chau agricultural product brand”, said Mr. Phong.
Bich Thuy/vov-Northwest