After three days filled with vibrant and meaningful activities, the Son La Provincial Cultural Tourism Festival, themed "A Leading Regional Natural Destination in the World," concluded, leaving many positive and unforgettable impressions on the people, tourists, and friends from both within and outside the country.
The contest features a beauty pageant showcasing traditional costumes.
The greatest success of the event series was that the Festival attracted a large number of delegates from tourism and travel businesses, as well as domestic and international tourists, to participate and experience the events. The Festival series was a great success, achieving many goals simultaneously: introducing and promoting the unique characteristics of Son La's tourism and culture, and honoring ethnic cultural values through the convergence of the distinctive features of Son La's ethnic groups; at the same time, it made a mark in attracting investment to further create momentum for Son La's economic and social development in the future. This is the foundation and prerequisite for Son La province to break through and develop its tourism industry. The Festival attracted thousands of local people and tourists from within and outside the province to visit and shop. The Son La Cultural Tourism Festival features many unique activities such as: Exhibitions, introductions, and promotions of cultural spaces, new tours, new tourism products, beautiful tourism photos, smart tourism, ethnic cuisine, souvenirs, local products, and OCOP products from Son La province and neighboring provinces. The "Son La Culinary Excellence" competition, with participation from districts, cities, restaurants, hotels, tourist areas, tourist destinations, tourist villages, and homestays, selects skilled chefs to prepare, display, and introduce traditional dishes of the ethnic groups in Son La province. The "Son La Tourism Gift Products" competition showcases cultural products, brocade fabrics, and typical cultural products from various localities… Through this cultural tourism festival, Son La province once again affirms its position as a hub of cultural and tourism excellence in the region. All of this harmonizes with the artistic space of the ethnic groups in Northwest Vietnam, creating an atmosphere rich in humanistic values and reflecting the intermingling of ethnic cultural identities.
The "Son La Culinary Excellence" competition.
The art program is titled "World's Leading Regional Nature Destination".
During the three days of the festival alone, the number of visitors to Moc Chau and Van Ho increased many times compared to normal days. At the opening ceremony, delegates, locals, and tourists were also treated to a spectacular art program titled "World's Leading Natural Destination," showcasing the rich cultural identity of Son La's ethnic groups; along with cultural experiences such as the Thai Xoe dance, the Tha Khenh dance of the Mong ethnic group, and the bell dance of the Dao ethnic group...
Diep Huong