After 3 days of taking place with many exciting and meaningful activities, the Son La Provincial Cultural Tourism Festival "World's Leading Regional Natural Destination" 2023 has come to an end, leaving many good and unforgettable impressions in the hearts of people, tourists, and friends at home and abroad.
Beauty contest performing national costume.
The greatest success of the series of events is that the Festival has attracted a large number of representatives of tourism and travel businesses, domestic and foreign tourists to participate and experience the events. The series of Festival events has been a great success, achieving many goals at the same time, both in introducing and promoting the characteristics of tourism and Son La culture, as well as honoring the national cultural values through the convergence of the unique features of Son La's ethnic groups; at the same time, it has made its mark in attracting and calling for investment to continue to create momentum for Son La's economy and society to continue to develop in the coming time... This is the foundation and premise for Son La province to break through and develop tourism. The Festival has attracted the participation of thousands of local people, domestic and foreign tourists to visit and shop. Son La Cultural Tourism Festival with many special activities taking place such as: Displaying, introducing, promoting cultural space, new tours, new tourism products, beautiful tourism photos, smart tourism, ethnic cuisine, souvenirs, local products, OCOP products of Son La province and other provinces. The contest "Son La culinary essence", with the participation of districts, cities, restaurants, hotels, tourist areas, tourist attractions, tourist villages, homestays to select good chefs to prepare, display and introduce traditional dishes of ethnic groups in Son La province. Contest "Son La tourism gift products" with cultural products, brocades, typical cultural products of localities... Through the cultural tourism festival, Son La province once again affirmed itself as a locality converging the cultural and tourism quintessence of the region. All are in harmony with the artistic space of the ethnic groups in the Northwest, creating an atmosphere imbued with humanistic values, expressing the interweaving of national cultural identities.
Contest "Son La culinary essence".
Art program "World's leading regional natural destination".
During the 3 days of the Festival alone, the number of visitors to Moc Chau and Van Ho increased many times compared to normal days. During the Opening Ceremony, delegates, residents and visitors were also delighted with the Art Program "World's Leading Regional Natural Destination", which brought together the cultural identities of Son La ethnic groups; along with cultural experiences of the Thai xoe art community, Tha Khenh dance of the Mong ethnic group, bell dance of the Dao ethnic group...
Diep Huong