Highland market promotes agricultural product consumption

Phieng Khoai Commune, Yen Chau District, Son La Province is a highland border commune, bordering Xieng Kho District, Hua Phan Province, Lao People's Democratic Republic. The commune has a geographical location and natural conditions quite favorable for economic development, especially agricultural economy combined with experiential and resort tourism.

The 2024 Yen Chau district border highland market is expected to take place for 3 days (opening at 8:00 p.m. on August 31, 2024, closing at 8:00 p.m. on September 2, 2024) at the central market of Phieng Khoai commune.

The expected scale of the organization is 20 - 30 booths, including: 10 - 15 booths of agricultural products, processed products, fresh food, tools, instruments... typical of the highland communes (Chieng Tuong, Muong Lum, Long Phieng, Yen Son, Chieng On): 05 food booths; 10 booths of textiles, footwear, household appliances; 5 booths of Laos.

A small corner of Phieng Khoai commune seen from above. Photo: NVCC

Mr. Pham Duc Long, Vice Chairman of Yen Chau District People's Committee informed: In the 2024 Yen Chau District border highland market, organizations, businesses, business households, and households inside and outside the district on both sides of the border will bring agricultural products and goods to buy, sell, and exchange.

With products for sale and exchange such as: Textiles, footwear, household goods, food, beverages; materials for industrial - agricultural - forestry production; agricultural, forestry and industrial products, traditional local goods, production tools; introducing the culinary culture of Yen Chau district; vegetables, fruits and livestock... of the people in the villages bordering Laos and Vietnam.

This is also an activity to concretize and effectively implement the plan of the People's Committee of Son La province on trade promotion and e-commerce development in Son La province in 2024. Create a routine of organizing fairs to promote local products, meeting the needs of exchanging goods of people on both sides of the border.

The market creates a favorable business environment for local farmers to find partners.
Photo: Van Ngoc

Buying and selling agricultural and forestry products, essential goods to serve the daily life of people, creating a favorable business environment for farmers in the area to trade and find partners, creating a close connection between businesses and people on both sides of the border, contributing to promoting the development of production and business in border areas.

Create conditions for people of ethnic groups on both sides of the border to exchange culture and arts to preserve and promote the cultural identity of ethnic groups, contributing to the fight against social evils. Strengthen the promotion and dissemination of culture and tourism, creating opportunities for organizations and individuals to introduce local products and specialties.

Phieng Khoai Commune, Yen Chau District, Son La Province is a mountainous border commune, bordering Xieng Kho District, Hua Phan Province.
Lao People's Democratic Republic has conditions for trade of goods between the two countries. Photo: Van Ngoc

Highland market promotes the development of production and business in border areas

As a large fruit growing area of ​​the province, Yen Chau district has over 11,600 hectares of fruit trees of all kinds; of which over 9,000 hectares of mango, plum, and longan have been harvested. To ensure consumption conditions, the district actively implements plans to connect and search for markets; strengthens trade promotion activities and product advertising.

It is expected that in 2024, the fruit output of Yen Chau district will reach 74,000 tons; strive to consume domestically and process about 68,950 tons of fruit; export fresh fruit to reach 5,050 tons, of which 2,200 tons of mango, 350 tons of longan, 2,000 tons of banana to countries: China, Australia, Japan, Korea, Russia, Mongolia, UK...

In recent years, Yen Chau district has promoted promotion to help farmers conveniently consume agricultural products.
Photo: Van Ngoc

To effectively implement the conditions for agricultural product consumption, Yen Chau district has directed functional departments to strengthen supervision of the standard care process for fruit tree areas; promote the establishment of growing area codes for key agricultural products, mango, plum, longan, banana. To ensure the consumption of all fruit output for the people, from the beginning of the year, the district has assigned specialized agencies and People's Committees of communes to work with cooperatives and enterprises to collect key sources to continue maintaining traditional customers as well as introducing and promoting Yen Chau agricultural products to customers across the country.

In addition, the district also coordinates with the Department of Industry and Trade to organize online sales training courses on digital platforms and electronic supermarket systems; actively supports cooperatives and production households to participate in fairs and weeks of goods to display and introduce safe agricultural products in and outside the province; seeks customers, connects and invites businesses to sign consumption contracts; encourages cooperatives to invest in warehouses, cold storage, and processing facilities to reduce pressure on the consumption of fresh fruit products; builds and designs product models and packaging to increase attractiveness and competitiveness in the domestic and export markets.

Yen Chau district is one of the localities with large fruit growing areas in Son La province. Photo: Van Ngoc

Along with that, Yen Chau district directed the specialized department to coordinate with cooperatives to connect fruit consumption with supermarket systems such as Vinmart, BigC in the South, T-mart... Up to now, it has cooperated with Phusan Hai Duong Import-Export Company to promote plum products in the EU market; continued to invite Mia Fruit Company Limited to conduct a livestream program about Yen Chau plum products on social networks; organized consumption at wholesale markets in Hai Phong, Da Nang, Quy Nhon, Binh Dinh, Long An provinces...; contacted transportation units ready to transport agricultural products to provinces and cities across the country.

Through the fair, to concretize the plans of the District People's Committee on exporting products and goods of Yen Chau district in 2024; Plan of the District People's Committee on trade promotion and e-commerce development of Yen Chau district in 2024; Plan on developing and promoting safe agricultural products of Yen Chau district in 2024.

Van Ngoc