(baosonla.org.vn) - For four days (September 5-8), the Provincial Investment, Trade and Tourism Promotion Center participated in the 18th Ho Chi Minh City International Tourism Fair 2024 (ITE HCMC 2024) held at the Saigon Exhibition and Convention Center (SECC), 799 Nguyen Van Linh Street, District 7, Ho Chi Minh City.
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The 18th Ho Chi Minh City International Tourism Fair 2024.
This year, the fair attracted 700 leaders from leading global tourism organizations and businesses from 38 countries. Son La province participated with two booths: one belonging to the Provincial Investment, Trade and Tourism Promotion Center, showcasing typical agricultural products of the province, and the other to Tay Bac Tea and Specialty Products Co., Ltd. from Bac Yen district, displaying products such as green tea, black tea, pressed tea cakes, and white tea. Currently, the company's Shan Tuyet tea products are widely consumed throughout the country and are also exported.
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A booth showcasing typical agricultural products of Son La province at the fair.
Photo: Luu Hien (Contributor)
With the theme "Sustainable Tourism - Shaping the Future," the Fair hopes that countries, regions, territories, governments, and businesses will continue to pursue the goal of sustainable development, build and implement sustainable tourism development plans quickly, decisively, and effectively, and work together to reduce global emissions, protect natural resources, and preserve the living and cultural environment for present and future generations.
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A booth showcasing typical agricultural products of Son La province at the fair.
Photo: Luu Hien (Contributor).
In parallel with the trade exhibition at the ITE HCMC 2024 Fair, the Department of Industry and Trade and the Department of Tourism of Ho Chi Minh City also organized the Ho Chi Minh City International Gift and Souvenir Exhibition 2024 with 100 participating booths.
The fair was attended by 700 leaders from leading organizations and businesses in the global tourism industry.
Photo: Luu Hien (Provincial Center for Investment, Trade and Tourism Promotion)
The fair also organized nine forums and workshops focusing on the themes of "Sustainable Tourism - Shaping the Future"; "Empowering Local Communities Through Sustainable Tourism"; and "Applications of AI in International Communication and Sustainable Tourism"... This was an opportunity for state management agencies in the tourism sector of Son La province and businesses to introduce and promote tourism products, potential, and advantages of agricultural products of Son La province.
Minh Thu