Quynh Nhai is one of the localities that has attracted many investors from inside and outside the province to research and invest in building many attractive tourist areas and destinations. Typical examples include: the Quynh Nhai District Cultural and Spiritual Tourism Area, Heart Island tourist destination, Uy Phong Bay, Binh Yen Bay, experiential tourism in Bon village, Muong Chieng commune combined with hot spring bathing… 

Mr. Lo Thanh Thuy – Vice Chairman of the People's Committee of Quynh Nhai District, Son La Province:Quynh Nhai District has also focused on attracting investors, businesses, and cooperatives in the district, primarily to build and ensure accommodation for tourists from afar, and especially to build restaurants to ensure the needs of tourists when they come to Quynh Nhai. This is also one of the issues that Quynh Nhai District is very concerned about.

Meanwhile, in Moc Chau district, leveraging the advantage of the increasing number of tourists visiting for sightseeing, relaxation, and experiences, many new types of tourism with unique characteristics have emerged, such as: ecotourism and experiential tourism; community tourism; cultural, historical, and spiritual tourism; resort tourism; and "agricultural" tourism…

Mr. Pham Hong Thai - Manager of ChimiFarm Moc Chau, Son La:Combining agriculture with tourism means bringing clean products closer to consumers. Another advantage is that it increases the value of agricultural products, leading to better revenue.

Thanks to appropriate investment attraction policies, the system of accommodation facilities, cultural services, entertainment... in the province has been and is being built and developed. Currently, Son La has 610 tourist accommodation establishments, including 8 hotels with 3 stars or more. Besides Moc Chau, other localities with attractive tourist destinations are also focusing resources on building infrastructure and technical facilities to serve tourism.

Mr. Tran Xuan Viet - Deputy Director of the Department of Culture, Sports and Tourism of Son La province:Tourism development is one of the very important solutions. The sector has advised the province to issue a Resolution of the Provincial People's Council, which includes four main policy groups: supporting the development of tourism products, promoting tourism, supporting human resource development, and supporting community tourism development, thereby promoting the province's tourism development.

In 2023, Son La's tourism sector experienced impressive growth, attracting a total of 4.5 million visitors and generating revenue of 4,700 billion VND. In the first six months of this year, Son La's tourism sector continued its impressive development, reaching over 3 million visitors, nearly 62% of the target, with estimated revenue of approximately 3,560 billion VND. With continued focus on investing in infrastructure, technical facilities, services, and the application of smart tourism technologies in management, promotion, and advertising, it is hoped that Son La's tourism will continue its strong development in the future.

Duy Thai