On the evening of September 6, 2023, the World Travel Awards 2023 Asia-Oceania regional awards ceremony was held at the Gem Center Event Center in District 1, Ho Chi Minh City. Moc Chau National Tourist Area was honored for the second time with the titles of “Vietnam’s Leading Nature Destination” and “Asia’s Leading Nature Destination 2023”.
The World Travel Awards (WTA) is a prestigious award recognized worldwide and considered the "Oscars of the tourism industry." Held annually, the awards honor outstanding destinations and quality tourism service providers. In 2022, Moc Chau National Tourist Area was recognized by the World Travel Awards as Vietnam's Leading Natural Destination, Asia's Leading Regional Natural Destination, and the World's Leading Natural Destination. This continued recognition in 2023 presents an opportunity to further build the image and brand of Son La province, develop sustainable and integrated tourism, and establish Moc Chau National Tourist Area as one of the leading destinations in the Northern Midlands and Mountains region of Vietnam.
Moc Chau is favored by nature with many majestic natural landscapes typical of the Northern mountains, cool climate all year round and famous natural destinations that are rare to find anywhere else, creating a special appeal for tourists.