On the evening of September 6, 2023, at the Gem Center Event Center, District 1, Ho Chi Minh City, the World Travel Awards 2023 Asia - Oceania region was solemnly held. Moc Chau National Tourist Area was honored for the second time with the title of "Vietnam's Leading Natural Destination" and "Asia's Leading Regional Natural Destination 2023".
The World Travel Awards (WTA) is a prestigious award recognized worldwide and is considered the "Oscar of the Tourism Industry". The award is held annually to honor outstanding destinations and quality tourism service providers. In 2022, Moc Chau National Tourist Area was honored by the World Travel Awards Organization as Vietnam's Leading Natural Destination, Asia's Leading Regional Natural Destination and the World's Leading Natural Destination. Continuing to be honored in 2023 is an opportunity to continue building the image, brand, developing sustainable and integrated Son La tourism, developing Moc Chau National Tourist Area to become one of the leading destinations in the Northern Midlands and Mountains region.
Moc Chau is favored by nature with many majestic natural landscapes typical of the Northern mountains, cool climate all year round and famous natural destinations that are rare to find anywhere else, creating a special appeal for tourists.