Recreating traditional festivals at Quynh Nhai District Culture, Sports and Tourism Week 2024.

The picture of Son La tourism industry marks the prominence of Moc Chau National Tourist Area, along with beautiful natural landscapes, every year in the highlands, many cultural and tourism events take place, creating attraction for tourists. The 2024 Cultural and Tourism Week with the theme "Moc Chau - Call of Love Season" takes place from August 28 to September 4, creating a highlight, inviting tourists to the green grasslands. Within the framework of the event, many attractive activities are organized, such as: Special art program with the theme "Indulge in a date night", impressive street community cultural performances, national intangible cultural heritage performance contest, trade fair... with many unique cultural events and festivals, Moc Chau becomes an unmissable destination for tourists from near and far. Proof of Moc Chau's recent tourism attraction is that during the 4-day National Day holiday on September 2, the district welcomed more than 92,000 tourists, with total revenue reaching more than 67 billion VND, accounting for over 55% of the total number of visitors and more than 34.3% of the total tourism revenue of the whole province during this occasion.

Tourists participate in cultural activities at Moc Chau Culture and Tourism Week 2024.

Not only that, the annual events such as: Moc Chau Plum Picking Festival, Moc Chau “Miss Dairy Cow” contest… are also opportunities to attract tourists to Moc Chau. In addition, Moc Chau is also regularly selected to organize major activities such as: Vietnam Off-Road Motorcycle Race, Vietnam Trail Marathon, which are also highlights for Moc Chau National Tourist Area to be worthy of being the world’s leading regional natural destination.

Along with Moc Chau, districts and cities in the province have also been forming and building events with local "brands", creating attractive factors for each land. Typical examples include: Culture, sports and tourism week of Quynh Nhai district, Hawthorn flower festival in Muong La district, Ban flower festival in the city, Cultural festival "On the homeland of A Phu's wife and husband" in Bac Yen district... Along with that, there are also many agricultural festivals, such as: Yen Chau mango festival, Song Ma longan festival, Son La coffee festival, "Golden season festival" in Bac Yen, New rice celebration festival of Ngoc Chien commune of Muong La district... not only helping to promote and consume agricultural products but also contributing significantly to promoting local tourism and culture.

People and tourists enthusiastically participate in the Xip Xi New Year Festival in Muong Chien commune, Quynh Nhai district.

Events and festivals held at the beginning of the year and during long holidays also create favorable conditions to attract a large number of tourists. The number of visitors during these occasions always increases dramatically, the room occupancy rate at accommodation establishments is always high, from 60% or more, especially at famous tourist destinations and areas. During the recent September 2 holiday, in Moc Chau, the occupancy rate of rooms, restaurants, and eateries reached 100%, this rate in Muong La district reached 70%, Quynh Nhai reached 60%, 2-3 times higher than normal days.

Son La has 12 ethnic groups living together with diverse cultures, 17 national intangible cultural heritages, hundreds of unique festivals. Son La's agricultural products are rich with nearly 85,000 hectares of fruit trees, hundreds of typical agricultural products, OCOP products... These are important advantages and potentials for Son La to exploit and develop tourism products associated with culture, agriculture, landscapes, events and local festivals.

Exhibition "Son La culinary essence".

Promoting the available potentials and advantages, Son La tourism is on the way to develop towards becoming the province's spearhead economic sector, supporting other sectors and fields to develop together, striving to gradually achieve the goal of making Son La a safe and attractive destination in the Northern Midlands and Mountains.

 

According to: baosonla.gov.vn