Son La province has been selected as Vietnam's national pavilion at CAEXPO 2023.

One of the main features of the CAEXPO 2023 Fair is the exhibition area showcasing typical cities of ASEAN countries to China under the theme "City of Charm". This year, Son La province is honored to be selected as Vietnam's national pavilion at the Fair. This will be an opportunity for the province to introduce its socio-economic achievements, investment attraction projects, and comprehensive development orientations for Son La province, aiming to become a modern economic, cultural, and tourism center in the Northwest region; to support businesses in the province in seeking cooperation and investment opportunities; to promote and introduce potential and strong products, key and distinctive products of Son La province; and to connect businesses in the province with partners in China and ASEAN countries... in order to expand and develop export markets. Introducing the unique characteristics of Son La province's homeland, culture, people, and scenic spots to tourists from China, ASEAN countries, and the world aims to promote and boost tourism development in Son La province.

This is the exhibition booth design model for "Son La - Center for Clean Agricultural Products" participating in the CAEXPO 2023 fair.

Participating in the fair, the province's booth, chosen as the general theme, is "Son La - Center for Clean Agricultural Products," with a total area of ​​180m2. The booth will showcase and introduce three areas: The trade sector will display and introduce strong export-standard products (fruits, processed agricultural products, etc.) along with promotional materials and unique, impressive advertising messages to visitors; the investment sector will present materials, publications, and images about the province's socio-economic development achievements, project lists, and investment attraction policies of Son La province and Son La businesses; and the tourism sector will present images, videos, and materials about the people and distinctive culture of Son La province, its scenic spots, tourist areas, traditional festivals, and tourism products and tours.

To date, the assigned departments, agencies, and relevant units have coordinated in designing and constructing the overall booth layout (180m2 booth for Son La province), agreeing on the booth layout, product display positions, publications, and promotional materials about investment, trade, tourism, etc., of Son La province; preparing documents, creating videos, and publications related to the province's economy, culture, and tourism for display, promotion, and introduction at the Fair; organizing promotional activities about Son La province and preparing the necessary conditions for Son La province's participation in the Fair, ensuring thoroughness, formality, cost-effectiveness, and efficiency.

Le Hong