Bach Long Glass Bridge, Moc Chau Island Tourist Area, an attractive destination for tourists when coming to Moc Chau. Illustrative photo

Since the beginning of the year, service and tourism activities in Son La have continued to receive investment and improved service quality.

Tourism product development continues to deploy typical tourism products of the province, while actively promoting cultural and historical tourism products, community tourism, improving the quality of culinary services, contributing to increasing the attractiveness of destinations.

In addition, Son La province actively promotes tourism information and promotion activities to create efficiency and spread in promoting Son La tourism image to tourists with the emphasis on promoting the application of information technology to bring tourism activities to the media, social networks, with high spread.

At the same time, many tourism events connected with culture were organized in 9 months such as successfully organizing tourism promotion activities and announcing the Decision of the Ministry of Culture, Sports and Tourism to recognize Moc Chau National Tourist Area, organizing the Son La - Hua Phan Cultural Tourism Festival in 2024" in Hua Phan province, Lao PDR, issuing the Plan for tourism promotion and propaganda in 2024, the Plan for tourism development cooperation activities in 8 expanded Northwestern provinces and Ho Chi Minh City in 2024, recognizing 2 provincial-level tourist destinations.

Thanks to that, in the first 9 months of the year, the total number of visitors to Son La reached over 3.8 million tourists, down 6%; revenue was estimated at about 4,565 billion VND, up 6% over the same period last year.

In 2024, Son La sets a goal of welcoming about 5.5 million tourists to visit and relax, striving for revenue of over 5,500 billion VND.

To achieve the above goal, localities have had and are having many policies to promote tourism, based on the potential and advantages of the locality to create attraction for tourists. Focus on promoting close cooperation between localities, tourism and travel businesses to promote and advertise tourism, research solutions to both maintain traditional tourist markets and target tourist markets in the Central and Southern provinces and foreign tourist markets.

Tourism products are regularly maintained and innovated, promoting the cultural identity of ethnic groups through promotional conferences, on media platforms, spreading social networks, promoting the development of green tourism, digital tourism for sustainable development with the participation of the community in tourism development and tourism products of Son La province.

Culture Newspaper