Effectively exploiting the potential and advantages of tourism development, in recent years, Son La province has continued to affirm itself as a safe and attractive destination in the Northwest region, attracting domestic and international tourists.
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Dai Yem Waterfall Ecotourism Site, Moc Chau District.
Son La has an important position, is the center of the Northwest region and is the gateway connecting Hanoi, the provinces of the Red River Delta with the Northwest and connecting with the provinces of Northern Laos. Son La is a land with great potential for tourism resources. The climate is fresh and cool, the mountains and plateaus are majestic; there are 12 ethnic groups with rich cultural identities, with 17 national intangible cultural heritages (of which the Thai Xoe art has been recognized by UNESCO as a representative intangible cultural heritage of humanity), 64 historical and cultural relics - ranked scenic spots.
Notably, Moc Chau National Tourist Area was voted by the World Tourism Awards as “The World’s Leading Regional Natural Destination”; Son La Hydropower Reservoir Area was included in the national tourism system planning for the period 2021-2030, with a vision to 2045... These are advantages for Son La province to focus resources on investing in tourism development.
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Hydroelectric reservoir tourism in Quynh Nhai district.
Mr. Tran Xuan Viet, Deputy Director of the Department of Culture, Sports and Tourism, said: The industry has coordinated with the General Department of Tourism, travel agencies and districts and cities in the province to conduct surveys to assess the current status of tourism resources, potentials and strengths of each locality, thereby orienting the construction and development of unique, different and professional tourism products, building new products and renewing tourism products to attract tourists to Son La.
Up to now, Son La has 1 national tourist area, 1 provincial tourist area, 10 provincial tourist spots. Forming 5 main tourism product groups, including: Eco-tourism, agriculture; cultural and historical tourism; community tourism; resort, entertainment and health tourism; thematic tourism.
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Experience community culture at Moc Chau Island Tourist Area.
The tourism picture is increasingly prosperous, as localities in the province have focused on developing different tourism products and renewing products. Notably, Moc Chau National Tourist Area with many destinations, such as Moc Chau Island tourist area; Ban Ang high-class pine forest resort; Dai Yem Waterfall eco-tourism site; Moc Chau walking street - night market; Hang Mieng Temple tourist site; and the system of waterfalls in Van Ho.
In the city, there is the Northwest Square; the special national relic of Son La Prison; Yen Chau district has the special national relic of the Vietnam - Laos revolutionary base in Lao Kho village; Mai Son district has the historical relic of Co Noi Intersection; Phu Yen district has the historical relic of the resistance war against the French in the forest of Nhot village. In addition, there is the Pha Din Pass tourist area in Thuan Chau district; the tourist area of Son La hydroelectric reservoir in Quynh Nhai district; Ta Xua tourist area in Bac Yen district...
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Moc Chau walking street.
Located in Moc Chau National Tourist Area, Van Ho district also sets the goal of attracting domestic and international tourists. Mr. Vu Thanh Hai, Vice Chairman of the District People's Committee, informed: The district directs communes to develop green tourism, associated with preserving natural landscapes; support funding for communes to restore and recreate some traditional and unique festivals of ethnic groups, while preserving typical cultural features, introducing the culture and people of Van Ho, creating tourism products to attract tourists, especially foreign tourists.
Son La tourism image is strongly promoted through tourism promotion events and activities, such as: Tourism event "Colors of Son La - Northwest" in Hanoi and Ho Chi Minh City; Cultural - Tourism Festival "Son La - Luang Prabang Love Song" and Cultural - Tourism Festival "Son La - Hua Phan Love Song" in Luang Prabang and Hua Phan provinces, Lao PDR; Miss World Tourism Contest; Son La Provincial Cultural Tourism Festival "World's Leading Regional Natural Destination"; Vietnam OCOP Fruit and Product Festival; Son La Coffee Festival; promoting, advertising and announcing the decision to recognize Moc Chau National Tourist Area... Promoting Son La to international tourists - a safe, attractive and unique destination in the Northwest region.
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Cultural preservation associated with tourism in Van Ho district.
Digital transformation and application of 4.0 technology in tourism development activities are focused on, such as building digital maps, smart tourism, digitizing tourist areas and spots, 360-degree virtual reality tours; model of visiting the special national relic Son La Prison... In which, implementing digitization of some typical Son La tours; digitizing tourist areas and spots at Moc Chau National Tourist Area; 360-degree Moc Chau tour; automatic commentary...
Ms. Nguyen Thi Hoa, Vice Chairwoman of Moc Chau District People's Committee, informed: The district is continuing to promote and market Moc Chau tourism; using online media channels, social networks, and tourism websites to introduce typical tourist destinations and unique experiences of Moc Chau. At the same time, the district directs the building of image, brand and creating trust in service quality, attracting tourists to visit and experience.
With the beauty bestowed by nature, along with the right and accurate orientation in tourism development, from 2021 to now, tourists coming to Son La have reached more than 12 million, revenue from tourism activities has reached 12,600 billion VND; the growth rate is 13%/year. Son La tourism continues to shine, becoming a safe and attractive destination on the tourist route through the Northwest.
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