Son La province always strives to equip and improve capacity and knowledge on destination management, share tourism development experiences of businesses, tourism cooperatives...
In recent times, Son La province has focused on building an effective destination management model, developing sustainable tourism and enhancing the effectiveness of tourism investment through the connection between businesses and local communities; strengthening the connection between the tourism and agriculture sectors to develop responsible tourism products.
Many foreign and domestic experts have raised the current status of management and development orientation of tourist destinations in Son La province.
At the recent workshop "Management of sustainable tourism destinations" organized by the Department of Planning and Investment of Son La province in coordination with the representative office of Cowater International (Great Project Management Consultant), many foreign and domestic experts raised the current status of management and orientation of tourism destination development in Son La province. In addition, they discussed and shared difficulties and proposed solutions to strengthen sustainable destination management. In particular, most experts mentioned solutions to increase the participation of local businesses in the process of planning investment and tourism development. In particular, focusing on developing responsible tourism products, preserving cultural values and protecting the environment; coordinating between the agricultural and tourism sectors.
Green tea hills in Moc Chau plateau
Notably, at the event, representatives of relevant departments of Son La province and experts discussed and identified core tourism products and differences in the two pilot districts of Moc Chau and Muong La; reviewed and evaluated the current investment planning process; recommended attracting ethnic women to participate in investment planning with both the public and private sectors...
According to Mr. Tran Xuan Viet - Deputy Director of the Department of Culture, Sports and Tourism of Son La province, to achieve high results in sustainable tourism destination management, Son La province always strives to equip and improve capacity and knowledge in destination management, and share tourism development experiences of tourism enterprises and cooperatives.
At the same time, over the years, Son La has actively strengthened its exchange and cooperation relationships with domestic and international localities, bringing Son La province's tourism to new heights, increasingly attracting domestic and foreign tourists to visit and experience.
Implementing the tourism development plan for 2024, as of September, Son La province has completed two targets including: Moc Chau National Tourist Area is recognized as a National Tourist Area; Son La hydroelectric reservoir area is included in the national tourism system planning for the period 2021 - 2030, with a vision to 2050. The targets for welcoming tourists and tourism revenue are close to reaching the target, with about 3,873 thousand tourists, estimated revenue of 4,565 billion VND.
In addition, regarding tourism development orientation, Son La province plans to develop tourism including 5 tourism products: Eco-tourism, agriculture; cultural and historical tourism; community tourism; resort, entertainment and health tourism; thematic tourism (festivals, sports, adventure ...).