(sonla.gov.vn) The application of digital transformation in tourism in Son La province has been playing an important role in improving the experience of tourists, while promoting the development of the tourism industry in a smart and sustainable direction. Son La province, with many famous tourist destinations such as Moc Chau Plateau, Song Da Lake and unique ethnic villages, has taken advantage of digital technology to promote its image and improve tourism services.
One of the important applications is the digitization of tourism information. Many tourist attractions have been put on digital platforms, making it easy for tourists to access and look up information. Tourism websites and applications provide complete information about destinations, tour schedules, weather, and accompanying services. Digital maps and navigation tools are integrated into the applications, helping tourists locate and plan their trips easily. Thanks to that, tourism activities become more proactive and convenient, especially for first-time visitors to Son La.
Cashless payment technology is also being applied strongly. Accommodation establishments, restaurants and tourism services in Son La have gradually switched to using e-wallets and banking applications. This helps tourists, especially foreign tourists, to minimize cash-related troubles. Cashless payment not only contributes to increasing convenience but also fits the general trend of modern tourism.
People book tickets online to visit Moc Chau Island Tourist Area.
In addition, promoting tourism on digital platforms is one of the ways Son La widely approaches domestic and foreign tourists. Through websites and social networks, images of majestic natural destinations, unique cultures of ethnic minorities and traditional festivals are vividly introduced. Using videos, images and virtual reality experiences helps visitors have a closer look at Son La even before visiting. This is an important step in building a multi-dimensional "digital tourism ecosystem", which both helps to enhance tourism brand recognition and attract potential visitors.
Not stopping there, Son La province also developed online booking and tour services, helping tourists easily choose and book service packages, hotels and means of transportation. These platforms integrate review information from previous visitors, helping users have more options and accurately assess the quality of services. This helps optimize the experience, while promoting Son La tourism to develop in a more professional and transparent direction.
In the future, Son La will continue to promote digital transformation towards the goal of smart and sustainable tourism. The application of technology not only helps optimize the tourist experience but also contributes to protecting the environment and local culture. The provincial government will continue to invest in digital infrastructure, strengthen network security and improve the quality of online services, contributing to building a modern, sustainable and safe digital tourism ecosystem.
According to: sonla.gov.vn