(sonla.gov.vn) The application of digital transformation in tourism in Son La province has played and continues to play a crucial role in enhancing the visitor experience and promoting the development of the tourism industry in a smart and sustainable direction. Son La province, with many famous tourist destinations such as Moc Chau Plateau, Song Da Lake, and unique ethnic minority villages, has utilized digital technology to promote its image and improve tourism services.
One of the important applications is the digitization of tourism information. Many tourist attractions have been uploaded to digital platforms, making it easier for tourists to access and search for information. Tourism websites and applications provide comprehensive information about destinations, tour itineraries, weather, and accompanying services. Digital maps and navigation tools are integrated into these applications, helping tourists easily locate and plan their trips. As a result, tourism activities become more proactive and convenient, especially for first-time visitors to Son La.
Cashless payment technology is also being widely adopted. Accommodation establishments, restaurants, and tourism services in Son La have gradually switched to using e-wallets and banking apps for payments. This helps tourists, especially foreign tourists, minimize the hassles associated with cash. Cashless payments not only contribute to a more convenient experience but also align with the general trend of modern tourism.
People book tickets online to visit Moc Chau Island Tourist Area.
Furthermore, promoting tourism on digital platforms is one of the ways Son La can widely reach domestic and international tourists. Through websites and social media, images of majestic natural destinations, the unique culture of ethnic minorities, and traditional festivals are vividly showcased. Using videos, images, and virtual reality experiences helps tourists get a closer look at Son La even before visiting. This is a crucial step in building a multi-dimensional "digital tourism ecosystem," which both enhances tourism brand recognition and attracts potential visitors.
Furthermore, Son La province has developed online booking services for accommodations and tours, making it easy for tourists to choose and book packages, hotels, and transportation in advance. These platforms integrate reviews from previous visitors, giving users more choices and accurate assessments of service quality. This optimizes the experience and promotes the development of Son La's tourism industry in a more professional and transparent direction.
In the future, Son La will continue to promote digital transformation towards the goal of smart and sustainable tourism. The application of technology will not only optimize the visitor experience but also contribute to the protection of the environment and local culture. The provincial government will continue to invest in digital infrastructure, strengthen cybersecurity, and improve the quality of online services, contributing to building a modern, sustainable, and safe digital tourism ecosystem.
Source: sonla.gov.vn