The Department of Information and Communications of Son La province organized a training conference to improve the professional skills of officials working in information dissemination and external communication in border areas.
Over two days, from October 10th to 11th, the Department of Information and Communications of Son La province organized a training conference to enhance professional skills in information dissemination and external communication for officials working in external communication in border areas under Sub-project 1 of Project 10 of the National Target Program for socio-economic development in ethnic minority and mountainous areas in Son La province in 2024.
The conference was attended by over 50 participants, including leaders, reporters, and editors from news agencies and media outlets in Son La province, as well as the Son La Provincial Electronic Information Portal. Mr. Pham Dai Phong, Deputy Director of the Son La Provincial Department of Information and Communications, stated that the conference contributed to equipping news agencies and media outlets with knowledge and communication skills in the field of external information in the province; creating media products to introduce and promote the province's image through mass media; enhancing the capacity to implement external information work; and building a database on external information.
Training conference to improve professional skills in information and communication work, and external information for officials working in external information in border areas. Photo: Van Ngoc.
Over the two days of the training, lecturers from the Academy of Journalism and Communication and presenters imparted knowledge and skills on digital transformation in journalism, revolving around four main topics: Managing and operating journalistic activities in a digital environment; training on converged/multimedia newsroom models; and content production according to digital journalism trends: personalized content/multi-platform/mobile journalism/social journalism, and data journalism.
Skills in digital content production and the application of artificial intelligence to journalistic processes; the use of software to enhance editing and news production speed; and the application of online software and technology platforms, including cloud computing, enable reporters and editors to easily process information anytime, anywhere.
Mr. Pham Dai Phong, Deputy Director of the Department of Information and Communications of Son La province, delivered the opening remarks at the training conference. Photo: Van Ngoc
At the conference, addressing the issue of digital transformation, Mr. Vu The Cuong, a journalist and lecturer at the Academy of Journalism and Communication, stated: Currently, there are four models of digital transformation in the world, notably the model of rejecting digital transformation, the model of parallel digital transformation, the model of promoting digital strategy, and the model of prioritizing digital technology.
In this context, the digital strategy model is the dominant trend, creating significant added value. Implementing this model requires long-term, synchronized investment in human resources, infrastructure, and other areas from news organizations. The digital model will be the primary trend, where news operates on digital platforms, creating dynamic interactions, comprehensive user participation, and cross-promotion between websites and social media platforms.
Master Vũ Thế Cường, journalist and lecturer at the Academy of Journalism and Communication, delivers information at the training course. Photo: Văn Ngọc.
Delegates attending the training course. Photo: Van Ngoc
Van Ngoc