During 2 days from October 10 to 11, the Department of Information and Communications of Son La province organized a training conference to improve professional skills in information and propaganda work, foreign information for officers working in foreign information work in border areas of Sub-project 1 under Project 10 of the National Target Program on Socio-Economic Development of Ethnic Minorities and Mountainous Areas in Son La province in 2024.

The conference was attended by over 50 students who are leaders, reporters, editors of news agencies, newspapers in Son La province; Son La province's electronic information portal. Mr. Pham Dai Phong, Deputy Director of the Department of Information and Communications of Son La province, said: The conference contributes to equipping knowledge and communication skills for news agencies, newspapers, and media in the field of foreign information in the province; creating communication products to introduce and promote the province's image on mass media; improving the capacity to implement foreign information work; building a database on foreign information.

Training conference on information and propaganda work and foreign information for officials working in foreign information work in border areas. Photo: Van Ngoc

During the 2-day training, lecturers of the Academy of Journalism and Communication and reporters taught knowledge and skills on digital transformation of journalism, revolving around 4 topics: Management and operation of journalism activities in a digital technology environment; training on the model of converged/multimedia newsrooms/content production according to digital journalism trends: content personalization/multi-platform/mobile journalism/social journalism, data journalism.

Skills in producing digital content and applying artificial intelligence to journalism processes; applying software to improve editing and news production speed; applying online software and technology platforms, cloud computing to help reporters and editors easily process information anytime, anywhere.

Mr. Pham Dai Phong, Deputy Director of the Department of Information and Communications of Son La province, delivered the opening speech at the training conference. Photo: Van Ngoc

At the conference, referring to the issue of digital transformation, Master Vu The Cuong, journalist, lecturer at the Academy of Journalism and Communication said: Currently in the world, there are 4 digital transformation models, typically the digital transformation denial model, the parallel digital transformation model, the digital strategy promotion model and the digital priority model.

In particular, the model of promoting digital strategy is the main trend, creating many added values. To implement this model, it requires newsrooms to have long-term, synchronous investment in human resources, infrastructure... The digital model will first be the trend towards, where news will operate on digital platforms, creating dynamic interactions, comprehensive user participation and cross-promotion between websites and social networking platforms.

Master Vu The Cuong, journalist, lecturer at the Academy of Journalism and Communication, conveys information at the training class. Photo: Van Ngoc

Delegates attending the training course. Photo: Van Ngoc

Van Ngoc